"Heroes" star Milo Ventimiglia's production company DiVide Pictures and multimedia production shop Generate inked a partnership to produce content for digital mediums, they announced late yesterday.
Under the agreement, Generate will co-produce the sponsored digital programs developed by DiVide.
DiVide Pictures has previously produced digital series for brands including American Eagle, Cadillac, and GQ.
I spoke with Generate CEO Jordan Levin at the Digitas New Front earlier this summer about the company's model and its relationships with advertisers.
Daisy Whitney, Senior Producer