Genentech’s Erica Taylor on How Precision TV in Pharma Delivers Smarter Engagement
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IAB Tech Lab Unveils ‘LEAP’ Ad Playbook to Modernize Live Event Streaming Ads
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IQVIA’s McLean Shaw: How Healthcare Marketers Can Navigate Tightening Privacy Regulations
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Programmatic Pharma Ads Gain Momentum as TV Marketplace Evolves: Experts from The Trade Desk, Kinesso
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Dentsu’s Cara Lewis: ‘Data Sits on the Throne’ in the Content-Commerce Conversation
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From Compliance to Competitive Edge: Lyft, Kroger, Intuit LiveRamp on Trust in Marketing
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From Digital to Physical: Uber Advertising Campaigns Leverage Utility and Emotion
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The Answer to Ad Tech’s Complexity Is One Word, Says FreeWheel’s Merriweather
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Infillion’s Rossi: Automation Risks Neutralizing Brands in a Sea of Sameness
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United, Microsoft, LiveRamp and Newton Research See AI as Key to Smarter Data Partnerships
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Magnite’s Gregory Sherrill: Supply Side Partners Are Taking Strategic Control of Media Buying
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The New Ad Path Optimization: Roku, Omnicom, LG Ad Solutions Execs Discuss
3 Aug 2025
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