Addressable TV Unlocks Precision Audience Targeting Across Screens: Effectv’s Pooja Midha
3 Dec 2024
Addressable Advertising Adoption Accelerates in Upfront Buys: Comcast’s Allen
3 Dec 2024
Driving Performance on Connected TV: Google’s Matt McDonald
3 Dec 2024
IAS Expands Microsoft Advertising Tie-Up, Sees AI ‘Supercharging’ Marketing
1 Dec 2024
Creativity Flows out of TikTok’s Symphony
1 Dec 2024
First-Party CTV Data Help to Enrich Audience Measurement: Nielsen’s Alison Gensheimer
26 Nov 2024
Mediaocean’s $500 Million Deal for Innovid Sets Stage for More CTV Ad Growth: Innovid’s Zvika Netter
26 Nov 2024
T-Mobile Leverages First-Party Data for Personalized Ad Experiences: Di Muccio
25 Nov 2024
Why Ad Servers Matter: Mediaocean’s Bill Wise on the $500 Million Innovid Acquisition
25 Nov 2024
Live Sports Offer Key Cultural Moments for Brands: OMD’s Kelly Metz
24 Nov 2024
Streaming Advertising Has a ‘Consistency Challenge’ for Audience Targeting: OpenAP’s Levy
24 Nov 2024
Collaboration Key to Advancing TV Measurement in Europe and U.S.: CIMM’s Watts
21 Nov 2024
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