Programmatic in 2016, a series presented by OpenX

Playlists & Series

Merkle’s Delaney: Multi-Publisher Platform Safe Harbor For Integrating First-Party Data
Merkle’s Delaney: Multi-Publisher Platform Safe Harbor For Integrating First-Party Data
22 Feb 2016
Hearst At Forefront Of Push For Data, Audience Standards And Ad Fraud Solutions
Hearst At Forefront Of Push For Data, Audience Standards And Ad Fraud Solutions
21 Feb 2016
Integral Ad Science’s Lenane: Focus On Quantifying Value Of Programmatic Inventory
Integral Ad Science’s Lenane: Focus On Quantifying Value Of Programmatic Inventory
21 Feb 2016
Hearst’s Ad Sale Approach: Diverse Models & Partners
15 Feb 2016
Ad Buyers Are Defrauding Publishers, Too: Hearst’s Parker
Ad Buyers Are Defrauding Publishers, Too: Hearst’s Parker
14 Feb 2016
Ad Fraud Can Learn From Credit Card Fraud: OpenX’s Cadogan
Ad Fraud Can Learn From Credit Card Fraud: OpenX’s Cadogan
14 Feb 2016
OpenX Opens Up Header Bidding To Real-Time Guarantees
OpenX Opens Up Header Bidding To Real-Time Guarantees
12 Feb 2016
OpenX By The Numbers: Profit Up 3x In Two Years
OpenX By The Numbers: Profit Up 3x In Two Years
10 Feb 2016
Header Bidding Rears Its Head With Yield And Cost: OpenX’s Saifee
Header Bidding Rears Its Head With Yield And Cost: OpenX’s Saifee
8 Feb 2016
Programmatic Ad Rates Will Be Higher Than Direct: Meredith’s Schenck
Programmatic Ad Rates Will Be Higher Than Direct: Meredith’s Schenck
4 Feb 2016
Hearst Reaches Maturity With Programmatic: Parker
Hearst Reaches Maturity With Programmatic: Parker
2 Feb 2016
Turn’s New CEO On Video And The ‘Three-Legged Stool’
31 Jan 2016
OpenX’s Real-Time Guarantees Offer Best Of Both Worlds
OpenX’s Real-Time Guarantees Offer Best Of Both Worlds
26 Jan 2016
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