Caspar Schlickum

Playlists & Series

Wunderman’s Schlickum Has Three Tips For Asian Marketing Transformation
1 Jul 2018
At Wunderman, Schlickum Seeks More Creative Use Of Data
At Wunderman, Schlickum Seeks More Creative Use Of Data
27 Jun 2017
Xaxis’ Schlickum: ‘Inspire’ Agencies About The Creative Use Of Technology
26 Jun 2016
Publicis, WPP Execs See Programmatic TV Coming In To View
Publicis, WPP Execs See Programmatic TV Coming In To View
6 Jun 2016
Xaxis’ Schlickum Sees TV As Fuel For Online Ads, Not Vice Versa
31 May 2016
Publishers Shifting To Improve Experience: Xaxis’ Schlickum
Publishers Shifting To Improve Experience: Xaxis’ Schlickum
30 Nov 2015
Why Out-Of-Context Ads Can Work Best: Xaxis’ Schlickum
Why Out-Of-Context Ads Can Work Best: Xaxis’ Schlickum
29 Nov 2015
Programmatic TV A Tough Nut To Crack: Xaxis’ Schlickum
Programmatic TV A Tough Nut To Crack: Xaxis’ Schlickum
24 Sep 2015
Civolution’s Teletrax Focuses On TV-Synced Digital Ads
Civolution’s Teletrax Focuses On TV-Synced Digital Ads
7 Jul 2015
“Xaxis Sync” Reached Short List at Cannes Lions: Caspar Schlickum Explains Why it Matters
“Xaxis Sync” Reached Short List at Cannes Lions: Caspar Schlickum Explains Why it Matters
1 Jul 2015
Ad-Tech And Creative Learn To Speak Same Language: Xaxis’ Schlickum
Ad-Tech And Creative Learn To Speak Same Language: Xaxis’ Schlickum
12 Sep 2014
Synching Mobile Ads to TV Commercials, Now as a “Conquest”
8 Sep 2014
Xaxis’ Ad-Synch Product Rolls Out in Nine Markets: “It Captures the Imagination of our Clients” EMEA Chief Schlickum
Xaxis’ Ad-Synch Product Rolls Out in Nine Markets: “It Captures the Imagination of our Clients” EMEA Chief Schlickum
1 Sep 2014
Xaxis Combats TV Distraction With Synchronized Mobile Ads
Xaxis Combats TV Distraction With Synchronized Mobile Ads
20 May 2014
Xaxis’ Schlickum: Native & Programmatic Can Co-Exist
Xaxis’ Schlickum: Native & Programmatic Can Co-Exist
27 Mar 2014
‘Huge Focus On Video’ In 2014 For Newly-Merged Xaxis, 24/7
‘Huge Focus On Video’ In 2014 For Newly-Merged Xaxis, 24/7
9 Dec 2013
Xaxis’ Schlickum: Marketers Must Use Data To Tell Stories
Xaxis’ Schlickum: Marketers Must Use Data To Tell Stories
8 Dec 2013
WPP’s GroupM Unit Says Half of Agency’s Video Ads in EMEA are “Targeted”
WPP’s GroupM Unit Says Half of Agency’s Video Ads in EMEA are “Targeted”
20 Nov 2013
London Calling: Today: The Guardian, GroupM, IAB, Nielsen, Rightster, Unruly, Xaxis, Videology at Programmatic Summit
London Calling: Today: The Guardian, GroupM, IAB, Nielsen, Rightster, Unruly, Xaxis, Videology at Programmatic Summit
13 Nov 2013
Xaxis’ Schlickum: ‘Europe Has Adopted RTB More Carefully Than US’
Xaxis’ Schlickum: ‘Europe Has Adopted RTB More Carefully Than US’
20 Sep 2013