Howard Shimmel

Playlists & Series

Addressable TV’s Ironic Measurement Problem: Omnicom’s Steuer
21 Dec 2018
Research Veteran Shimmel On The Difficulty Of Amassing Reach
9 Dec 2018
Turner’s Howard Shimmel On Audience Buying And The OpenAP Road Map
Turner’s Howard Shimmel On Audience Buying And The OpenAP Road Map
26 Oct 2017
OpenAP Audience Buying Consortium Using Accenture For Back-End Posting: Turner’s Shimmel
OpenAP Audience Buying Consortium Using Accenture For Back-End Posting: Turner’s Shimmel
7 Apr 2017
Netflix Boom Give Advertisers An Audience Blindspot: Turner’s Shimmel
Netflix Boom Give Advertisers An Audience Blindspot: Turner’s Shimmel
23 Feb 2017
Turner’s Shimmel: Forget Single Currency, Let’s Measure ‘All The Pieces’ Right
7 Jul 2016
Turner Seeking Creative Ways To Keep Viewers In The TV Ecosystem
21 Jun 2016
Turner Arms Itself With Analytics And Research To Counter TV Budget Raiders
13 Jun 2016
Reduced Ad Load, Better Targeting Keys To Addressable TV: Turner’s Shimmel
10 Jun 2016
Measuring Video Impact with Nielsen’s “TV Internet Data Fusion”
14 Feb 2011
Not Much “Cord-Cutting,” But Many Young Adults are Starting Out Net Only, Nielsen’s Howard Shimmel
7 Feb 2011
Brand Exposure May Increase Up to 6X with Online Video, YuMe and Nielsen Find
Brand Exposure May Increase Up to 6X with Online Video, YuMe and Nielsen Find
7 Feb 2011