Irwin Gotlieb

Playlists & Series

One-to-One Data Will Change the Television Business, WPP’s Irwin Gotlieb
One-to-One Data Will Change the Television Business, WPP’s Irwin Gotlieb
2 Nov 2015
Media Measurement Is Broken: GroupM’s Gotlieb
Media Measurement Is Broken: GroupM’s Gotlieb
25 Oct 2015
comScore + Retrak Merger “Nice,” But Won’t Replace Nielsen, Mediaocean’s Bill Wise
7 Oct 2015
The Growth of Addressable Television will Be Powered by Media Agencies, GroupM’s Gotlieb
The Growth of Addressable Television will Be Powered by Media Agencies, GroupM’s Gotlieb
6 Oct 2015
Irwin Gotlieb on comScore + Rentrak Merger: “It’s Time for an Alternative Approach”
Irwin Gotlieb on comScore + Rentrak Merger: “It’s Time for an Alternative Approach”
1 Oct 2015
The Thrill of the Media Biz Past, Present and Future: an Interview with Irwin Gotlieb
23 Aug 2015
The Evolution of TV Buying and What’s Next: GroupM’s Gotlieb
The Evolution of TV Buying and What’s Next: GroupM’s Gotlieb
17 Jul 2015
TV Isn’t Dead: Viewership Decline is Due to “Broken” Audience  Measurement, GroupM’s Gotlieb
TV Isn’t Dead: Viewership Decline is Due to “Broken” Audience Measurement, GroupM’s Gotlieb
9 Jul 2015
E-commerce Huge: Our Competitor is Walmart, Not other Media Agencies, GroupM Chair Irwin Gotlieb
E-commerce Huge: Our Competitor is Walmart, Not other Media Agencies, GroupM Chair Irwin Gotlieb
6 Jul 2015
Addressable TV Advertising is Here, Finally, says AT&T’s AdWorks Dunsche
Addressable TV Advertising is Here, Finally, says AT&T’s AdWorks Dunsche
30 Jun 2015
GroupM’s Gotlieb Says Reviews Often Happen When Agencies ‘Over-Promise’
GroupM’s Gotlieb Says Reviews Often Happen When Agencies ‘Over-Promise’
26 Jun 2015
“This is the Year of Addressable TV, It is Totally Transformational” GroupM’s Gotlieb
“This is the Year of Addressable TV, It is Totally Transformational” GroupM’s Gotlieb
17 Jun 2015
Cablevision Finds Success with Census-Level, Impression-Based Ads
Cablevision Finds Success with Census-Level, Impression-Based Ads
16 Jun 2015
“Convergent TV” Will Take Front Stage at Cannes Lions, Banker Kawaja
“Convergent TV” Will Take Front Stage at Cannes Lions, Banker Kawaja
27 May 2015
Media Future Is Disruption And Data: GroupM’s Gotlieb
Media Future Is Disruption And Data: GroupM’s Gotlieb
21 Apr 2015
Media Agencies May Stop Being Agents: GroupM’s Gotlieb
Media Agencies May Stop Being Agents: GroupM’s Gotlieb
13 Apr 2015
Making the “Media Revolution:” IPG’s Roth, WPP’s Sorrell, AOL’s Armstrong and GroupM’s Gotlieb
24 Feb 2015
TV Advertising will be Sold by “Impression” (eventually) Group M’s Irwin Gotlieb
22 Jan 2015
Irwin Gotlieb to Les Moonves:  Not So Fast on Cross Device TV Advertising
Irwin Gotlieb to Les Moonves: Not So Fast on Cross Device TV Advertising
16 Jan 2015
GroupM’s Gotlieb: 8K TV Coming In 2020, Thanks To Tokyo Olympics
GroupM’s Gotlieb: 8K TV Coming In 2020, Thanks To Tokyo Olympics
24 Jan 2014