Julian Zilberbrand

From Lean-Back to Lean-In: LG Ad Solutions Sees TV as a Direct Action Channel
17 Oct 2025
3A’s of Television Advertising Are Attention, Addressability and Automation: Paramount’s Julian Zilberbrand
27 Feb 2023
CTV’s Advertising Power Is Emerging for Targeting: Paramount’s Julian Zilberbrand
14 Feb 2023
Addressable TV Advertising Faces Privacy Concerns, Tech Hurdles: Paramount’s Julian Zilberbrand
21 Nov 2022
Partnerships Make All TV’s Boats Rise: Paramount’s Zilberbrand
9 May 2022
Addressable TV Needs More Investment in Measurement, Ad Creative: Paramount’s Julian Zilberbrand
13 Apr 2022
Many Roads To Buy: Viacom’s Zilberbrand On Marketplaces & More
12 Mar 2020
Addressable TV Is Going National: Beet Retreat Panel
10 Mar 2020
SVOD Will Make Ads More Valuable: ViacomCBS’ Zilberbrand
10 Feb 2020
Don’t Forget To Feed The Funnel – How ‘Deterministic’ TV Can Build Brands, Too
2 Dec 2019
Data Organization Key To Unleashing Advanced TV Ad Sales: Viacom’s Zilberbrand
21 Nov 2019
Viacom’s Zilberbrand: Data Has Boosted Our TV Ratings
Viacom’s Zilberbrand: Data Has Boosted Our TV Ratings
4 Oct 2017
Viacom’s Zilberbrand On The Nuances Of ‘Programmatic’ Broadcast Television
Viacom’s Zilberbrand On The Nuances Of ‘Programmatic’ Broadcast Television
27 Oct 2016
Viacom Aims to Pioneer Delivery & Attribution of Addressable TV Ads
Viacom Aims to Pioneer Delivery & Attribution of Addressable TV Ads
17 Dec 2015
Zenith’s Zilberbrand Tapped by Viacom to for New Advanced TV Role
Zenith’s Zilberbrand Tapped by Viacom to for New Advanced TV Role
2 Oct 2015
ZenithOptimedia Seeks Cross-Media Data Insight
ZenithOptimedia Seeks Cross-Media Data Insight
17 Jun 2015
Zenith’s Zilberbrand on the NewFronts:  Smart Content and Programmatic Opportunities
Zenith’s Zilberbrand on the NewFronts: Smart Content and Programmatic Opportunities
13 May 2015
Video Advertising: Not Ready for OTT or Game Consoles, Zenith’s Zilberbrand
Video Advertising: Not Ready for OTT or Game Consoles, Zenith’s Zilberbrand
6 Nov 2014
More Agencies to Launch Private Exchanges, Zenith’s Zilberbrand
More Agencies to Launch Private Exchanges, Zenith’s Zilberbrand
26 Aug 2014