Lou Paskalis

Playlists & Series

ANA Report a Wake-Up Call for Marketers, Paskalis
30 Jun 2016
BOA’s Paskalis Fears Ad Blocking Over Fraud, Viewability
24 May 2016
Bank Of America Seeks More Scale, Granularity From Addressable TV
4 May 2016
Creatives Left Behind On Addressable Sequencing, Industry Panel Says
Creatives Left Behind On Addressable Sequencing, Industry Panel Says
7 Dec 2015
Content Trumps Frequency For Marketers: Bank of America’s Paskalis
Content Trumps Frequency For Marketers: Bank of America’s Paskalis
7 Dec 2015
More Safeguards Needed For Dynamic Ad Creative: Bank of America’s Paskalis
More Safeguards Needed For Dynamic Ad Creative: Bank of America’s Paskalis
24 Nov 2015
Bank of America’s Paskalis Bullish on VOD, Dynamic Ad Insertion
Bank of America’s Paskalis Bullish on VOD, Dynamic Ad Insertion
18 Nov 2015
The End Of The Advertising Era Is Upon Us: BoA’s Paskalis
The End Of The Advertising Era Is Upon Us: BoA’s Paskalis
2 Nov 2015
To Side-Step Ad Blocking, Get Out Of Advertising, Brand Execs
To Side-Step Ad Blocking, Get Out Of Advertising, Brand Execs
2 Nov 2015
How Transparent Does Ad Tech Really Need To Be, AMNET’s Karandikar Wonders
How Transparent Does Ad Tech Really Need To Be, AMNET’s Karandikar Wonders
12 Jul 2015
Media Reviews Come Down to Pricing, Trust and Transparency Concerns, BofA’s Paskalis
Media Reviews Come Down to Pricing, Trust and Transparency Concerns, BofA’s Paskalis
9 Jul 2015
Pitchapalooza: Media Change is Driving Agency Reviews
Pitchapalooza: Media Change is Driving Agency Reviews
7 Jul 2015
Ad Fraud Is An Erupting Volcano: Bank of America’s Paskalis
Ad Fraud Is An Erupting Volcano: Bank of America’s Paskalis
5 Jul 2015
“ACR Will Change the World,” American Express’ Paskalis
“ACR Will Change the World,” American Express’ Paskalis
5 May 2013