Lyle Schwartz

Playlists & Series

Dentsu’s Doug Ray and GroupM’s Lyle Schwartz Explore the Emerging TV Ad Landscape with Rob Norman at the Beet Retreat
27 Jun 2018
Group M’s Schwartz Breaks Down Device Barriers To ‘Holistic’ Media
15 Jun 2018
GroupM’s Schwartz: Addressable TV A Growing Complement To Mass Reach
23 Apr 2018
Advanced TV Targeting Can Produce ‘Value Differential’ For Advertisers: GroupM’s Lyle Schwartz
Advanced TV Targeting Can Produce ‘Value Differential’ For Advertisers: GroupM’s Lyle Schwartz
24 Oct 2017
GroupM’s Schwartz Pursues Commercial Impression Count, Shares His Thoughts On OpenAP
GroupM’s Schwartz Pursues Commercial Impression Count, Shares His Thoughts On OpenAP
30 Apr 2017