Matt Prohaska

Travel Joins Autos, Financial Services As Big Audience Targeting Categories: Experian’s Danaher
Travel Joins Autos, Financial Services As Big Audience Targeting Categories: Experian’s Danaher
26 Mar 2017
Dynamic Ads Give Creative Biggest Upside, Prohaska Says
Dynamic Ads Give Creative Biggest Upside, Prohaska Says
22 Mar 2017
Targeting & Creative ‘Go Hand In Hand,’ Says 4C Insights’ Gupta
Targeting & Creative ‘Go Hand In Hand,’ Says 4C Insights’ Gupta
5 Dec 2016
Furious Corp.’s Swartz: Disparate CMS Systems Hinder Media Companies
Furious Corp.’s Swartz: Disparate CMS Systems Hinder Media Companies
5 Dec 2016
Trump’s Campaign Success Has Lessons For Marketers, comScore’s Livek
Trump’s Campaign Success Has Lessons For Marketers, comScore’s Livek
2 Dec 2016
Consultant Prohaska: Addressable TV No Longer Just Theory
Consultant Prohaska: Addressable TV No Longer Just Theory
30 Nov 2016
DataXu’s Tellefsen Draws ‘Graph Of Graphs’ For TV Targeting Data
DataXu’s Tellefsen Draws ‘Graph Of Graphs’ For TV Targeting Data
28 Nov 2016
‘Affinity Targeting’ Shows Marketers Unexpected Correlations, 4C’s Gupta Says
‘Affinity Targeting’ Shows Marketers Unexpected Correlations, 4C’s Gupta Says
27 Nov 2016
Digital & TV Sales Teams Are Merging, Clypd’s Burke Sees
Digital & TV Sales Teams Are Merging, Clypd’s Burke Sees
27 Nov 2016
Intermarkets’ Requidan: Buyers Seek Access And Clarity In Private Marketplaces
Intermarkets’ Requidan: Buyers Seek Access And Clarity In Private Marketplaces
25 Sep 2016
Header Bidding Surfaces Value Of ‘Every Single Impression’: OpenX’s Van Ullen
Header Bidding Surfaces Value Of ‘Every Single Impression’: OpenX’s Van Ullen
25 Sep 2016
Data, Not Tech, Constraining Programmatic For Political Campaigns: comScore’s Davidsen
Data, Not Tech, Constraining Programmatic For Political Campaigns: comScore’s Davidsen
25 Sep 2016
Next Wave Of Political Programmatic Brings Better CRM And More Native Messaging: Prohaska CEO
Next Wave Of Political Programmatic Brings Better CRM And More Native Messaging: Prohaska CEO
19 Sep 2016
OpenX’s Van Ullen: Political Advertising Nascent In Private Marketplaces But Interest Is Keen
OpenX’s Van Ullen: Political Advertising Nascent In Private Marketplaces But Interest Is Keen
13 Sep 2016
Advertising Arms Race: ‘2014 Is The Year Of Fraud’
Advertising Arms Race: ‘2014 Is The Year Of Fraud’
15 Jun 2014
Emerging Standards will Drive Dollars to Digital Video, Matt Prohaska
Emerging Standards will Drive Dollars to Digital Video, Matt Prohaska
13 Jun 2014
Online Media Measurement: It’s Not Like Betamax Vs VHS
Online Media Measurement: It’s Not Like Betamax Vs VHS
12 Jun 2014
IAB’s Mane On Fraud: Keep Calm And Carry On
IAB’s Mane On Fraud: Keep Calm And Carry On
12 Jun 2014
Prohaska: Programmatic Must Give Video Buyers Price Control
Prohaska: Programmatic Must Give Video Buyers Price Control
31 Mar 2014
NYT’s Prohaska: Programmatic And Conventional Ads Can Co-Exist
NYT’s Prohaska: Programmatic And Conventional Ads Can Co-Exist
26 Sep 2013