Mike Bologna

Playlists & Series

Is Addressable TV Ready For Prime-Time? A Panel Discusses
Is Addressable TV Ready For Prime-Time? A Panel Discusses
23 Aug 2016
Agencies Want TV Operators To Stop ‘Hoarding’ Ad Data: GroupM, Publicis & IPG Execs Explain
Agencies Want TV Operators To Stop ‘Hoarding’ Ad Data: GroupM, Publicis & IPG Execs Explain
10 Aug 2016
Addressable TV Buying Will Be Unified within Three Years, GroupM’s Bologna, while Cadreon’s DeHaen & Publicis’ Scheppach See Long Road Ahead
Addressable TV Buying Will Be Unified within Three Years, GroupM’s Bologna, while Cadreon’s DeHaen & Publicis’ Scheppach See Long Road Ahead
4 Aug 2016
Cablevision Inks “Upfront” Agreement with WPP’s Modi for Addressable TV Advertising
16 Dec 2015
WPP’s Modi Media Inks “Upfront” Addressable TV Buy with Cablevision
WPP’s Modi Media Inks “Upfront” Addressable TV Buy with Cablevision
8 Dec 2015
Keep Measurement Simple: OMD’s Winkler
Keep Measurement Simple: OMD’s Winkler
3 Nov 2015
What Price The Data That Fuels TV Revolution?
What Price The Data That Fuels TV Revolution?
2 Nov 2015
Mike Bologna’s Three Prerequisites For Addressability
Mike Bologna’s Three Prerequisites For Addressability
28 Oct 2015
Will Content Costs Will Force Netflix To Run Ads?
Will Content Costs Will Force Netflix To Run Ads?
28 Oct 2015
The Challenges In The Road To Targeted TV Ads
25 Oct 2015
“This is the Year of Addressable TV, It is Totally Transformational” GroupM’s Gotlieb
“This is the Year of Addressable TV, It is Totally Transformational” GroupM’s Gotlieb
17 Jun 2015
“Convergent TV” Will Take Front Stage at Cannes Lions, Banker Kawaja
“Convergent TV” Will Take Front Stage at Cannes Lions, Banker Kawaja
27 May 2015
Momentum Building for “Addressable TV,” MODI Media’s Bologna
Momentum Building for “Addressable TV,” MODI Media’s Bologna
2 Feb 2015
GroupM’s Modi Media Hones In On TV Targeting
GroupM’s Modi Media Hones In On TV Targeting
19 Jun 2014
Maxus CEO: Addressability to Extend Across All Media
Maxus CEO: Addressability to Extend Across All Media
18 Mar 2014
GroupM’s Bologna: Digital Video Needs Better ROI Metrics For Online To Equal TV Ad Dollars
20 Jun 2012
Online Video Poised for Growth, Proper Analytics are Helping says GroupM’s Mike Bologna
19 Mar 2010