Mike Bologna

From MAC To IP And Beyond: MODI’s Bologna Surveys Addressable TV Future
From MAC To IP And Beyond: MODI’s Bologna Surveys Addressable TV Future
13 Nov 2016
Unduplicated, Cross-Screen Addressable Reach: ‘We’re There,’ Says MODI’s Bologna
Unduplicated, Cross-Screen Addressable Reach: ‘We’re There,’ Says MODI’s Bologna
6 Nov 2016
The Future of TV:  Coming Into Focus at Beet Retreat Miami, November 16-18
The Future of TV: Coming Into Focus at Beet Retreat Miami, November 16-18
6 Nov 2016
Is Addressable TV Ready For Prime-Time? A Panel Discusses
Is Addressable TV Ready For Prime-Time? A Panel Discusses
23 Aug 2016
Agencies Want TV Operators To Stop ‘Hoarding’ Ad Data: GroupM, Publicis & IPG Execs Explain
Agencies Want TV Operators To Stop ‘Hoarding’ Ad Data: GroupM, Publicis & IPG Execs Explain
10 Aug 2016
Addressable TV Buying Will Be Unified within Three Years, GroupM’s Bologna, while Cadreon’s DeHaen & Publicis’ Scheppach See Long Road Ahead
Addressable TV Buying Will Be Unified within Three Years, GroupM’s Bologna, while Cadreon’s DeHaen & Publicis’ Scheppach See Long Road Ahead
4 Aug 2016
Cablevision Inks “Upfront” Agreement with WPP’s Modi for Addressable TV Advertising
16 Dec 2015
WPP’s Modi Media Inks “Upfront” Addressable TV Buy with Cablevision
WPP’s Modi Media Inks “Upfront” Addressable TV Buy with Cablevision
8 Dec 2015
Keep Measurement Simple: OMD’s Winkler
Keep Measurement Simple: OMD’s Winkler
3 Nov 2015
What Price The Data That Fuels TV Revolution?
What Price The Data That Fuels TV Revolution?
2 Nov 2015
Mike Bologna’s Three Prerequisites For Addressability
Mike Bologna’s Three Prerequisites For Addressability
28 Oct 2015
Will Content Costs Will Force Netflix To Run Ads?
Will Content Costs Will Force Netflix To Run Ads?
28 Oct 2015
The Challenges In The Road To Targeted TV Ads
25 Oct 2015
“This is the Year of Addressable TV, It is Totally Transformational” GroupM’s Gotlieb
“This is the Year of Addressable TV, It is Totally Transformational” GroupM’s Gotlieb
17 Jun 2015
Addressable TV Will Spawn a “Renaissance” in Creative Ad Making, SMG’s Scheppach
Addressable TV Will Spawn a “Renaissance” in Creative Ad Making, SMG’s Scheppach
11 Jun 2015
“Convergent TV” Will Take Front Stage at Cannes Lions, Banker Kawaja
“Convergent TV” Will Take Front Stage at Cannes Lions, Banker Kawaja
27 May 2015
Momentum Building for “Addressable TV,” MODI Media’s Bologna
Momentum Building for “Addressable TV,” MODI Media’s Bologna
2 Feb 2015
GroupM’s Modi Media Hones In On TV Targeting
GroupM’s Modi Media Hones In On TV Targeting
19 Jun 2014
Maxus CEO: Addressability to Extend Across All Media
Maxus CEO: Addressability to Extend Across All Media
18 Mar 2014
GroupM’s Bologna: Digital Video Needs Better ROI Metrics For Online To Equal TV Ad Dollars
20 Jun 2012