Paul Dolan

Playlists & Series

More Creative Formats Boost Mobile Performance: Light Reaction’s Dolan
More Creative Formats Boost Mobile Performance: Light Reaction’s Dolan
11 Mar 2016
Light Reaction Prices Programmatic By The Outcome
29 Feb 2016
Why Performance-Based Advertising Matters: Xaxis Launches “Light Reaction”
Why Performance-Based Advertising Matters: Xaxis Launches “Light Reaction”
16 Sep 2015
WPP’s Xaxis Launches “Light Reaction,” a Mobile Performance Unit
WPP’s Xaxis Launches “Light Reaction,” a Mobile Performance Unit
3 Jun 2015
Ad Buyers Want Linear TV Sales To Go Programatic, Experts
Ad Buyers Want Linear TV Sales To Go Programatic, Experts
15 Apr 2014
Branded Video Will Spur Programmatic Ads: Xaxis’ Dolan
3 Apr 2014
Xaxis Exec: Online Video Will Benefit from More Data and More Premium Content
Xaxis Exec: Online Video Will Benefit from More Data and More Premium Content
26 Mar 2014
Xaxis’ Dolan: Brands have No Advantage Going to an Open Auction Marketplace
Xaxis’ Dolan: Brands have No Advantage Going to an Open Auction Marketplace
7 Oct 2013