Scot McLernon

Playlists & Series

YuMe’s McLernon: Marketers And Publishers Must Unite To Better Understand And Reach Consumers
YuMe’s McLernon: Marketers And Publishers Must Unite To Better Understand And Reach Consumers
19 Feb 2016
Remoulding Video To Fit Fridges, Cars… And TV’s: says Facebook, IPG Mediabrands, Jun Group & YuMe
Remoulding Video To Fit Fridges, Cars… And TV’s: says Facebook, IPG Mediabrands, Jun Group & YuMe
16 Feb 2016
YuMe’s McLernon on “Full-Stack” Programmatic Offering and “Out-Stream” Video Unit
YuMe’s McLernon on “Full-Stack” Programmatic Offering and “Out-Stream” Video Unit
10 Dec 2015
Presidential Hopefuls Are Turning To Programmatic TV Ads: YuMe’s McLernon
Presidential Hopefuls Are Turning To Programmatic TV Ads: YuMe’s McLernon
23 Apr 2015
Digital Video Faces Viewability & Measurement Hurdles
Digital Video Faces Viewability & Measurement Hurdles
1 Jul 2014
Brands Should Build Creative Specifically for Tablets, Study Reveals
Brands Should Build Creative Specifically for Tablets, Study Reveals
21 Aug 2013
LG Embraces YuMe Ad Platform for Connected TV’s
2 Nov 2011
YuMe Introduces Interactive Pre-Roll Ad Unit
5 Oct 2011
Ads on Connected TV’s to Reach Scale in 2012, YuMe’s Scot McLernon
9 Feb 2011
Scot McLernon
Scot McLernon
8 Feb 2011
Brand Exposure May Increase Up to 6X with Online Video, YuMe and Nielsen Find
Brand Exposure May Increase Up to 6X with Online Video, YuMe and Nielsen Find
7 Feb 2011
Video Ad Platform YuMe Has 1.5 Million “Banned” Sites on Blacklist
18 Jul 2010
Half of Web Video Publishers Have Syndication Plans in Place
24 Jun 2010
The Beet.TV Online Video Roundtable at 30 Rock
The Beet.TV Online Video Roundtable at 30 Rock
21 Jun 2010
YuMe Releases Online Video Syndication “Protection” Technology
20 Jun 2010
7 Jun 2010