Programmatic in 2016, a series presented by OpenX

Playlists & Series

Programmatic TV Has Turned A Corner: SMG’s Bertozzi
Programmatic TV Has Turned A Corner: SMG’s Bertozzi
26 Mar 2016
Have Your Cake And Eat It With Private Marketplaces: Mediavest’s Seifer
Have Your Cake And Eat It With Private Marketplaces: Mediavest’s Seifer
25 Mar 2016
OpenX Hoping To Optimize The Use Of Multiple Header Partners
OpenX Hoping To Optimize The Use Of Multiple Header Partners
22 Mar 2016
Political Campaigns Benefit From Header Bidding: Intermarkets Snow explains
Political Campaigns Benefit From Header Bidding: Intermarkets Snow explains
22 Mar 2016
Keeping Programmatic Operations at Agencies, back in Vogue: SMG’s Bertozzi
Keeping Programmatic Operations at Agencies, back in Vogue: SMG’s Bertozzi
20 Mar 2016
TV Makers Well Positioned for AdTech Upside: Lotame’s Wesly
TV Makers Well Positioned for AdTech Upside: Lotame’s Wesly
17 Mar 2016
‘Programmatic Creative’ Astounding On Mobile: Opera Mediaworks’ Griffin
‘Programmatic Creative’ Astounding On Mobile: Opera Mediaworks’ Griffin
8 Mar 2016
IDG Welcomes Premium Inventory Demand, Alternatives To Google ‘Waterfall’
IDG Welcomes Premium Inventory Demand, Alternatives To Google ‘Waterfall’
7 Mar 2016
Programmatic Guaranteed, Native Programmatic Set To Expand: MediaMath’s Joshi
Programmatic Guaranteed, Native Programmatic Set To Expand: MediaMath’s Joshi
6 Mar 2016
Native Ads Will Replace Display Ads: Xaxis’ Allen
Native Ads Will Replace Display Ads: Xaxis’ Allen
6 Mar 2016
IAB Mulls ‘Header Bidding 101’ To Help Standardize Latest Ad Tech
IAB Mulls ‘Header Bidding 101’ To Help Standardize Latest Ad Tech
2 Mar 2016
eXelate Builds Nielsen In To ‘Enterprise Marketing Platform’: Garbaccio
eXelate Builds Nielsen In To ‘Enterprise Marketing Platform’: Garbaccio
2 Mar 2016
Meredith Advertisers Can Measure Live, Real-World Results
Meredith Advertisers Can Measure Live, Real-World Results
1 Mar 2016
Light Reaction Prices Programmatic By The Outcome
29 Feb 2016
Cadreon’s Lomas: Programmatic Advertising’s Evolution from Science to Art
29 Feb 2016
Hearst At Forefront Of Push For Data, Audience Standards And Ad Fraud Solutions
Hearst At Forefront Of Push For Data, Audience Standards And Ad Fraud Solutions
21 Feb 2016
Integral Ad Science’s Lenane: Focus On Quantifying Value Of Programmatic Inventory
Integral Ad Science’s Lenane: Focus On Quantifying Value Of Programmatic Inventory
21 Feb 2016
Hearst’s Ad Sale Approach: Diverse Models & Partners
15 Feb 2016
Ad Buyers Are Defrauding Publishers, Too: Hearst’s Parker
Ad Buyers Are Defrauding Publishers, Too: Hearst’s Parker
14 Feb 2016
Ad Fraud Can Learn From Credit Card Fraud: OpenX’s Cadogan
Ad Fraud Can Learn From Credit Card Fraud: OpenX’s Cadogan
14 Feb 2016