Targeting & Creative ‘Go Hand In Hand,’ Says 4C Insights’ Gupta

Playlists & Series

Targeting & Creative ‘Go Hand In Hand,’ Says 4C Insights’ Gupta

19 Nov 2025

4C Insights Knows Who’s Being Social, Who’s Skipping Commercials

19 Nov 2025

Inscape’s Jodie McAfee: Automatic Content Recognition Yields Household-Level Data At Scale

19 Nov 2025

4C, Mediaocean Integration Aligns Social & TV Ad Buying

19 Nov 2025

Advanced TV Targeting Can Produce ‘Value Differential’ For Advertisers: GroupM’s Lyle Schwartz

19 Nov 2025

4C Insights’ Anupam Gupta: ‘What We’re Trying To Get To Is Cross Channels’

19 Nov 2025

OpenAP Audience Buying Consortium ‘A Tipping Point’: comScore’s Cathy Hetzel

19 Nov 2025

Charting The Future of TV Advertising With Vertere Group’s Tim Hanlon

19 Nov 2025

What Is ‘TV’? Hulu, FreeWheel, dataxu, comScore, 4C Execs Discuss

20 Jan 2019

Mediaocean’s Bill Wise: Convergence Is A Planning & Measurement Problem

1 Apr 2018

With Interactive TV Ads On The Upswing, Hulu Sees ‘Inflection Point’

30 Mar 2018

Fox Networks’ Noah Levine On The Virtues And Challenges Of TV Viewing Data

28 Mar 2018

Consumer Privacy At The Heart Of Audience De-Duplication: 4C Insights’ Lance Neuhauser

27 Mar 2018

‘Affinity Targeting’ Shows Marketers Unexpected Correlations, 4C’s Gupta Says

27 Nov 2016

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