Measuring Video Impact as Gross Rating Point (GRP) Will Soon be “Inappropriate,” Digitas’ Jordan Bitterman

Playlists & Series

Measuring Video Impact as Gross Rating Point (GRP) Will Soon be “Inappropriate,” Digitas’ Jordan Bitterman
19 Nov 2025
Mobile Marketers Embracing Self-Contained Ad Units
19 Nov 2025
Exclusive: U.S. Mobile Ad Sales to Top $1 Billion in 2011, IAB’s Anna Bager
19 Nov 2025
For Next Year’s Wimbledon: ESPN Plans In-Stream Advertising
19 Nov 2025
Web Video Studio DECA Launches Video Ad Network for Women
19 Nov 2025
Facebook Number One in Display Ads: Rising as a “Unique Platform for Brands”
19 Nov 2025
Ad Age Editor Turned Ad Man on Branded Entertainment and Denny’s Campaign
19 Nov 2025
VEVO Programming Chief: Live Shows Create an “Emotional Connection” Between Brands and Audience
19 Nov 2025
Aol’s Video Strategy: Clips on “Every Page” with New Template and New Media Rich Display Unit
19 Nov 2025
TidalTV Finds Upside in “Ad Decisioning” around Online Video
19 Nov 2025
Panache Has New Interactive Ads in HTTP Live Streaming (HLS)
19 Nov 2025
Blip.tv’s Dina Kaplan Touts Site Relaunch, Big Content Catch and Surging Traffic
19 Nov 2025
Auditude Expanding Services for DailyMotion and Major League Baseball
19 Nov 2025
“The Revolution Will Not be Televised,” Gil Scott-Heron Rant Resonates on Madison Ave
19 Nov 2025
“Non-Working” Media Buying for Big Brands Could Reach Fifty Percent
19 Nov 2025
YouTube Expects Half of Ad Spending to be Cost Per View by 2015
19 Nov 2025
Aol Building Branded “Experience” not Branded “Entertainment”
19 Nov 2025
Yahoo Readies “Dramatic Expansion” of Web Video Including Scripted Shows
19 Nov 2025
Advertising Rates for Online Video are Skyrocketing, up 125 Percent for Premium Video, Adap.tv Reports
19 Nov 2025
Palo Alto Meets Madison Avenue in the “Facebook Studio”
19 Nov 2025
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