iBeacons Can Enable Precise Mobile Marketing: MEC’s Pasqua

Playlists & Series

iBeacons Can Enable Precise Mobile Marketing: MEC’s Pasqua
iBeacons Can Enable Precise Mobile Marketing: MEC’s Pasqua
6 Apr 2015
Horizon Media Tests ‘Advanced TV’ Ad Targeting: Campanelli
Horizon Media Tests ‘Advanced TV’ Ad Targeting: Campanelli
31 Mar 2015
Mobile Video Ads Going Prime-Time: Opera Mediaworks CEO
Mobile Video Ads Going Prime-Time: Opera Mediaworks CEO
30 Mar 2015
CNN, the Economist, Financial Times, Reuters, the Guardian Join Programmatic “Coop” powered by the Rubicon Project,  Jay Sears explains
CNN, the Economist, Financial Times, Reuters, the Guardian Join Programmatic “Coop” powered by the Rubicon Project, Jay Sears explains
30 Mar 2015
Branded Content Key Focus of Digital Media, BoA Says
Branded Content Key Focus of Digital Media, BoA Says
27 Mar 2015
Can The HuffPost Show Fill Colbert’s Gap, All The Way To Cable?
Can The HuffPost Show Fill Colbert’s Gap, All The Way To Cable?
25 Mar 2015
Viewable Ads Are Up By 30%: GroupM’s Montgomery
Viewable Ads Are Up By 30%: GroupM’s Montgomery
25 Mar 2015
FreeWheel Plugs In Videology Ahead Of Upfronts: Rothwell
FreeWheel Plugs In Videology Ahead Of Upfronts: Rothwell
25 Mar 2015
Let Advertisers Count The Beans, If They Choose: Videology’s Hagerty
Let Advertisers Count The Beans, If They Choose: Videology’s Hagerty
24 Mar 2015
GroupM’s Rob Norman Sees Addressability, Not Programmatic, Shaking Up TV
GroupM’s Rob Norman Sees Addressability, Not Programmatic, Shaking Up TV
24 Mar 2015
“Persistence And Pivoting:”  Keys To Success For Videology’s Scott Ferber
“Persistence And Pivoting:” Keys To Success For Videology’s Scott Ferber
23 Mar 2015
OpenX Puts Ad Fraud Detection On Consumers’ Computers
OpenX Puts Ad Fraud Detection On Consumers’ Computers
23 Mar 2015
Brand Content Goal Posts Are Wide: Gannett’s Kilgore
Brand Content Goal Posts Are Wide: Gannett’s Kilgore
20 Mar 2015
Sir Martin Sorrell on Transformation of Advertising and of WPP
18 Mar 2015
Publishers’ Pangea Alliance Taps Rubicon To Pool Programmatic Inventory
Publishers’ Pangea Alliance Taps Rubicon To Pool Programmatic Inventory
18 Mar 2015
TubeMogul, Videoplaza Create Programmatic Marketplace
TubeMogul, Videoplaza Create Programmatic Marketplace
18 Mar 2015
NewFronts Will Be Bigger, Open To Smaller Firms, IAB’s Rothenberg
NewFronts Will Be Bigger, Open To Smaller Firms, IAB’s Rothenberg
17 Mar 2015
Screen Size Not The Only Mobile Responsive Variable: Adaptive’s Lynch
Screen Size Not The Only Mobile Responsive Variable: Adaptive’s Lynch
16 Mar 2015
Viewability Will Hike Online Ad Prices: Xaxis’ Chair David J. Moore
Viewability Will Hike Online Ad Prices: Xaxis’ Chair David J. Moore
15 Mar 2015
VivaKi’s Reorg Embeds Programmatic Through SMG: Delaney
VivaKi’s Reorg Embeds Programmatic Through SMG: Delaney
13 Mar 2015