Can Half The Ads Bring Twice The Value? BBC Thinks So

Playlists & Series

Can Half The Ads Bring Twice The Value? BBC Thinks So
Can Half The Ads Bring Twice The Value? BBC Thinks So
15 Aug 2013
Digitas’ Hammer: Let Ad Viewers ‘Choose Their Own Adventure’
Digitas’ Hammer: Let Ad Viewers ‘Choose Their Own Adventure’
14 Aug 2013
Digital Video Ad Prices Dropping, MagnaGlobal Exec Says
Digital Video Ad Prices Dropping, MagnaGlobal Exec Says
14 Aug 2013
Horizon’s Digital Chief More Likely To Buy Programmatic Ads
Horizon’s Digital Chief More Likely To Buy Programmatic Ads
13 Aug 2013
Extreme Reach Bids $485 Million For DGIT’s TV Ads Business
Extreme Reach Bids $485 Million For DGIT’s TV Ads Business
13 Aug 2013
Sorrell Sets WPP Target Of 45 Percent Digital Revenue
Sorrell Sets WPP Target Of 45 Percent Digital Revenue
13 Aug 2013
Dailymotion’s Hamilton Sees Dollars In Young TV Refuseniks
Dailymotion’s Hamilton Sees Dollars In Young TV Refuseniks
11 Aug 2013
AOL’s ‘Candidly Nicole’ Serving A Million Views Per Episode
AOL’s ‘Candidly Nicole’ Serving A Million Views Per Episode
9 Aug 2013
Nielsen’s Randall Beard: Few Advertisers Marrying Online And TV Well
Nielsen’s Randall Beard: Few Advertisers Marrying Online And TV Well
8 Aug 2013
Nielsen’s Feigenson: Effectiveness Is The Next Battlefield for Digital Video
Nielsen’s Feigenson: Effectiveness Is The Next Battlefield for Digital Video
8 Aug 2013
Horizon’s Chief Digital Officer: Nearly All Ads Now Use Nielsen OCR
Horizon’s Chief Digital Officer: Nearly All Ads Now Use Nielsen OCR
8 Aug 2013
Orabrush’s Jeffrey Harmon: YouTube is Way More Effective than TV for Small Businesses
Orabrush’s Jeffrey Harmon: YouTube is Way More Effective than TV for Small Businesses
8 Aug 2013
TV Ads Could Soon Be Sold Programmatically, Magna’s Todd Gordon
TV Ads Could Soon Be Sold Programmatically, Magna’s Todd Gordon
5 Aug 2013
The New York Times  Hopes More Video Can Fast-Forward Falling Digital Ad Sales
The New York Times Hopes More Video Can Fast-Forward Falling Digital Ad Sales
2 Aug 2013
VivaKi’s Paul: Programmatic Proof Will Turn On More Premium Publishers
VivaKi’s Paul: Programmatic Proof Will Turn On More Premium Publishers
1 Aug 2013
Ad Creatives Need To Adopt Programmatic Testing, Starcom’s Tracey Paull
Ad Creatives Need To Adopt Programmatic Testing, Starcom’s Tracey Paull
30 Jul 2013
VivaKi’s Unkel: Patient Spenders Leading Programmatic Push
VivaKi’s Unkel: Patient Spenders Leading Programmatic Push
29 Jul 2013
Rumors Of Cookies Death Are ‘Greatly Exaggerated’
Rumors Of Cookies Death Are ‘Greatly Exaggerated’
28 Jul 2013
Video’s Chicken-And-Egg Problem: ‘Not Enough Programmatic Inventory’
25 Jul 2013
Programmatic Ad Buying to Transform Publishers’ Sales Teams, SpotXchange’s Jeremy Straight
23 Jul 2013