Xaxis’ Markarian: ‘Programmatic buying is the future of video advertising’

Playlists & Series

Xaxis’ Markarian: ‘Programmatic buying is the future of video advertising’
Xaxis’ Markarian: ‘Programmatic buying is the future of video advertising’
8 May 2013
MediaCom’s Hodge: TV And Video Ads Are Not Created Equally
MediaCom’s Hodge: TV And Video Ads Are Not Created Equally
8 May 2013
Digital Labs’ Tuhami: It’s Not All About Programmatic Ads
Digital Labs’ Tuhami: It’s Not All About Programmatic Ads
8 May 2013
BBC’s Bowman: Humans Beat Robots At Digital Brand Advertising
BBC’s Bowman: Humans Beat Robots At Digital Brand Advertising
7 May 2013
Digitas CEO: Why Real-Time Advertising Matters
Digitas CEO: Why Real-Time Advertising Matters
7 May 2013
Arianna Huffington:  We Will Power Real-Time, Native Ads on HuffPost Live
Arianna Huffington: We Will Power Real-Time, Native Ads on HuffPost Live
6 May 2013
FreeWheel has TV Ad Integration with Mediaocean & AOL
FreeWheel has TV Ad Integration with Mediaocean & AOL
3 May 2013
Nielsen Poring Over First International TV Tracking Data
Nielsen Poring Over First International TV Tracking Data
3 May 2013
Reuters Digitizing Its Long Tail To License To Marketers
Reuters Digitizing Its Long Tail To License To Marketers
3 May 2013
Xaxis’ Markarian: TV Advertisers Must Think Beyond The 30-Second Spot’
Xaxis’ Markarian: TV Advertisers Must Think Beyond The 30-Second Spot’
2 May 2013
Enders’ Consultant Maude: Content Is Key For Video Upstarts
Enders’ Consultant Maude: Content Is Key For Video Upstarts
1 May 2013
Videology’s Hallam: ROI on VOD a Reality
Videology’s Hallam: ROI on VOD a Reality
1 May 2013
Nielsen Ratings: ‘Bringing TV Sense to Video Ad Buying,’ Videology’s Jamboretz
Nielsen Ratings: ‘Bringing TV Sense to Video Ad Buying,’ Videology’s Jamboretz
1 May 2013
Nielsen to Measure AOL Videos with “TV-Like Ratings”
30 Apr 2013
Data Boom: GroupM Targets Audiences with Xaxis Unit
Data Boom: GroupM Targets Audiences with Xaxis Unit
30 Apr 2013
Microsoft Touts Channels, Show Slate and Cross-Device Platform at New Fronts
Microsoft Touts Channels, Show Slate and Cross-Device Platform at New Fronts
29 Apr 2013
Videology’s Scott Ferber:  Video Ads Bring Big ROI to TV Campaigns
Videology’s Scott Ferber: Video Ads Bring Big ROI to TV Campaigns
28 Apr 2013
Advertising with Facebook Expands Brand Reach
Advertising with Facebook Expands Brand Reach
26 Apr 2013
VivaKi’s Kurt Unkel: We See 150% Growth
VivaKi’s Kurt Unkel: We See 150% Growth
26 Apr 2013
Unexpected: Consumers Expect More Ads Around News Video, BBC Global Study
Unexpected: Consumers Expect More Ads Around News Video, BBC Global Study
25 Apr 2013