Can Programmatic And Guarantees Exist In Harmony? Answers from GroupM, Google, MediaMath, Target and Videology

Playlists & Series

Can Programmatic And Guarantees Exist In Harmony? Answers from GroupM, Google, MediaMath, Target and Videology
Can Programmatic And Guarantees Exist In Harmony? Answers from GroupM, Google, MediaMath, Target and Videology
16 Feb 2016
Hearst’s Ad Sale Approach: Diverse Models & Partners
15 Feb 2016
Decentralize Programmatic Slowly: Merkle’s Delaney
Decentralize Programmatic Slowly: Merkle’s Delaney
14 Feb 2016
Ad Buyers Are Defrauding Publishers, Too: Hearst’s Parker
Ad Buyers Are Defrauding Publishers, Too: Hearst’s Parker
14 Feb 2016
Ad Fraud Can Learn From Credit Card Fraud: OpenX’s Cadogan
Ad Fraud Can Learn From Credit Card Fraud: OpenX’s Cadogan
14 Feb 2016
OpenX Opens Up Header Bidding To Real-Time Guarantees
OpenX Opens Up Header Bidding To Real-Time Guarantees
12 Feb 2016
Viewability Is A Cheeseburger, Not A KPI: Integral’s Lenane
Viewability Is A Cheeseburger, Not A KPI: Integral’s Lenane
11 Feb 2016
The World Won’t Be 100% Programmatic: Target’s Reiter
The World Won’t Be 100% Programmatic: Target’s Reiter
11 Feb 2016
Genesis Evolves In-Article Video Ads For Page Context
Genesis Evolves In-Article Video Ads For Page Context
11 Feb 2016
Programmatic 2.0 Is Here: Group M’s Kowan
10 Feb 2016
Mobile Consumers Want Quick, Visual Content: Facebook’s Dugan
10 Feb 2016
Header Bidding Rears Its Head With Yield And Cost: OpenX’s Saifee
Header Bidding Rears Its Head With Yield And Cost: OpenX’s Saifee
8 Feb 2016
Nielsen Onboarding TAM As Measurement Wars Heat Up
Nielsen Onboarding TAM As Measurement Wars Heat Up
5 Feb 2016
Deloitte Gets In To TV Tech Tools Game: Ledger
Deloitte Gets In To TV Tech Tools Game: Ledger
4 Feb 2016
Programmatic Ad Rates Will Be Higher Than Direct: Meredith’s Schenck
Programmatic Ad Rates Will Be Higher Than Direct: Meredith’s Schenck
4 Feb 2016
One Screen Good, All Screens Better: Bloomberg’s Caine
One Screen Good, All Screens Better: Bloomberg’s Caine
3 Feb 2016
Hearst Reaches Maturity With Programmatic: Parker
Hearst Reaches Maturity With Programmatic: Parker
2 Feb 2016
As Merger Closes, Rentrak & comScore Push ‘New Model’ For Media Measurement
As Merger Closes, Rentrak & comScore Push ‘New Model’ For Media Measurement
1 Feb 2016
Turn’s New CEO On Video And The ‘Three-Legged Stool’
31 Jan 2016
Sourcepoint Barokas’ Melds Ad Transactions To Beat Blockers
Sourcepoint Barokas’ Melds Ad Transactions To Beat Blockers
31 Jan 2016