Interactive Pre-Roll Ads Increase Consumer Engagement by 4X, ScanScout Finds

Interactive Pre-Roll Ads Increase Consumer Engagement by 4X, ScanScout Finds
14 Dec 2009
Ogilvy, Marketers Tap Metacafe to Gain Views for Branded Video Campaigns
9 Dec 2009
TubeMogul in Pact with Brightcove for Analytics Services and for New Pay-Per-Click Service
8 Dec 2009
LiveRail Manages Multiple Video Ad Sources for PBS & Other Publishers
3 Dec 2009
Twistage Plans to Double Staff and Turn Profit in 2010
2 Dec 2009
Taboola’s Cookies Could Sweeten Video Views for The New York Times
23 Nov 2009
CBS Interactive Chief Quincy Smith on Hulu, TV Everywhere
17 Nov 2009
YouTube’s New HD Format Gets Good Reception on Madison Avenue
13 Nov 2009
New York Times: Video Ads for Online News Is Hot: WSJ Getting $50+ for Pre-rolls
10 Nov 2009
Marketers Ponder: Why Rent an Audience When You Can Buy Your Own?
10 Nov 2009
Madison Avenue’s Frustration with Online Video: Quality is “Complete Crap,” top WPP Exec
6 Nov 2009
Advertisers Demand Metrics around Online Video Usage
4 Nov 2009
Custom Video Creative Yields Three Times Click-Through, YuMe CEO
2 Nov 2009
The Trouble with Online Video is Scale, Time Inc. Digital Boss Vivek Shah
2 Nov 2009
The Promise of Online Video is Beyond “Television 2.0,” Experts Say
1 Nov 2009
Mobile Video is Getting Higher Ad Rates than Online
30 Oct 2009
Advertisers Want Rules of Engagement in Online Video, Digitas’ John McCarus
29 Oct 2009
Online Video Needs Scale to Win Big Advertisers, GroupM CEO says
28 Oct 2009
Tech Advertising on Upswing: Wall Street Journal Sees “Big Uptick in Q4”
27 Oct 2009
Madison Avenue Embracing Video Search, Sometimes By-Passing Paid Content
26 Oct 2009