David Payne: The Man Who Would Save Digital Media with Video Ads

Playlists & Series

David Payne: The Man Who Would Save Digital Media with Video Ads
16 Dec 2009
Interactive Pre-Roll Ads Increase Consumer Engagement by 4X, ScanScout Finds
14 Dec 2009
Ogilvy, Marketers Tap Metacafe to Gain Views for Branded Video Campaigns
9 Dec 2009
TubeMogul in Pact with Brightcove for Analytics Services and for New Pay-Per-Click Service
8 Dec 2009
LiveRail Manages Multiple Video Ad Sources for PBS & Other Publishers
3 Dec 2009
Taboola’s Cookies Could Sweeten Video Views for The New York Times
23 Nov 2009
Custom Video Creative Yields Three Times Click-Through, YuMe CEO
2 Nov 2009
Online Video Needs Scale to Win Big Advertisers, GroupM CEO says
28 Oct 2009
New Research from Music Choice, Exercise TV Suggests VOD a Strong Medium for Ads
21 Oct 2009
1Cast Provides News Videos in Linear form: Bloomberg, Reuters, Dow Jones Others Onboard
21 Oct 2009
Pre-Roll Ads Dominate Online Video….but View-through Rate is Just 70 Percent, Study
20 Oct 2009
MediaVest Makes “Multi-million” Dollar Media Buy on Hulu
6 Oct 2009
Mochila Defines New Approach to Video Syndication
25 Sep 2009
The Shift from Ad Models to License Fees
22 Sep 2009
Rubicon Project Lands $9 Million Round Lead by NBCU
22 Sep 2009
Display Ads Are Soft but other Units are Faring Well @ msnbc.com
30 Aug 2009
Consumers Won’t Pay for Digital Content, Research Report
25 Aug 2009
Mixpo to Integrate Local Cable Ads into Online Video
19 Aug 2009
Online Video Needs to Learn a Lesson from — Gasp! — Cable
11 Aug 2009
MTV Finds Most Effective Video Ad Unit is 5 Second Pre-roll + Overlay
8 Aug 2009