Transitioning TV Ad Buying From “Steak Dinners” to Programmatic: It’s Going to Take Time

Playlists & Series

Transitioning TV Ad Buying From “Steak Dinners” to Programmatic:  It’s Going to Take Time
Transitioning TV Ad Buying From “Steak Dinners” to Programmatic: It’s Going to Take Time
6 Apr 2014
Addressable TV’s Roll-Out Will Be Uneven: Nielsen’s Seth
Addressable TV’s Roll-Out Will Be Uneven: Nielsen’s Seth
3 Apr 2014
Nielsen to Expand OCR Data Source Beyond Facebook, Links with Experian (updated)
Nielsen to Expand OCR Data Source Beyond Facebook, Links with Experian (updated)
16 Oct 2013
Nielsen Soon To Add Richer Data To OCR Ad Measurement
Nielsen Soon To Add Richer Data To OCR Ad Measurement
26 Sep 2013
Nielsen’s Amit Seth: ‘OCR’ is Going Global
9 Sep 2013