The Missing Link: Madison Avenue Does Not Fully Understand the Value of Online Video, IAB’s Steve Sullivan

Playlists & Series

The Missing Link: Madison Avenue Does Not Fully Understand the Value of Online Video, IAB’s Steve Sullivan
4 Apr 2011
Video News is Driven by Real-Time Analytics
2 Mar 2011
Online Video Services Company Ooyala in Pact with Yahoo! Japan
22 Feb 2011
Not Much “Cord-Cutting,” But Many Young Adults are Starting Out Net Only, Nielsen’s Howard Shimmel
7 Feb 2011
Brand Exposure May Increase Up to 6X with Online Video, YuMe and Nielsen Find
Brand Exposure May Increase Up to 6X with Online Video, YuMe and Nielsen Find
7 Feb 2011
comScore to Track “Three-Screen” Video Usage, CEO Magid Abraham
29 Nov 2010
Metadata Merger: Digitalsmiths Acquires Gotuit
23 Nov 2010
Visible Measures Has New Tool to Measure Impact of Branded Videos
16 Nov 2010
YouTube Nears 2 Billion Monthly Video Views as Brightroll Tops Vid Ad Nets, comScore
30 Sep 2010
Vizu Measures “Brand Lift” For Online Video Campaigns in Real Time
27 Aug 2010
Tremor Media Served up 450 Million Video Ad Views in July, Second to Hulu, comScore Reports
16 Aug 2010
Social Media Boosts Efficiency for Television Advertising
16 Aug 2010
MyDamnChannel Serves “Dinner for Schmucks,” Online Channel for Paramount
30 Jul 2010
WPP’s Kantar Unit to Provide Deep Analytics and Syndication for Web Video
27 Jul 2010
WikiLeaks Episode Marks Big Development for The Guardian’s “Data Journalism” Initiative
26 Jul 2010
Exclusive: BlackBerry Funds Viewdle — Visual Recognition for Video to Launch Soon on Mobile
24 Jul 2010
Video: NBC’s Research Czar: Online and Mobile Video Analytics are in the “Prehistoric Ages”
23 Jul 2010
Online Video News Consumption Doubles in 12 Months, comScore…The AP Nearing Half a Billion Views on YouTube
28 Jun 2010
comScore to “De-link” Video Ads and Content in New Tabulation
22 Jun 2010
Ooyala Enhances Reporting and Analytics
14 Jun 2010