Buy-Side Platform Sizmek Testing Its ‘Video Extension’ To Television

Playlists & Series

Buy-Side Platform Sizmek Testing Its ‘Video Extension’ To Television
17 Dec 2018
NCC’s Seth Explains The Longitudinal Approach To Cross-Platform Measurement
17 Dec 2018
Vizio Forms Consortium Of Media, Tech Companies To Create Addressable Advertising Standard
16 Dec 2018
Shrinking The TV Ad Feedback Loop With iSpot.tv’s Bareuther
16 Dec 2018
Racing F1 With A Datsun: Furious Corp.’s Swartz On Local TV’s ‘Revenue Leakage’
15 Dec 2018
Cross-Screen Planning, Measurement And Attribution An Iterative Process: TiVo’s Lutz
13 Dec 2018
Hulu’s DeTraglia On Using Probabilistic Data To Track Co-TV Viewing
12 Dec 2018
Essence’s Gerber Outlines The Practical Realities Of Swift Advertising Change
12 Dec 2018
More Front-End Automation Needed For Addressable TV: DISH’s Arrix
11 Dec 2018
LiveRamp’s Goal: Unduplicated Reach Across Broad Spectrum Of Platforms
10 Dec 2018
Nielsen’s Hohman Explains Foundational Currency, Monetization Metrics
9 Dec 2018
Research Veteran Shimmel On The Difficulty Of Amassing Reach
9 Dec 2018
With Videology Assets, Amobee Eyes The Complete Consumer Funnel
6 Dec 2018
ACR Helping Brands Decipher Their Data For TV: dataxu’s Baker
6 Dec 2018
When Weighing Addressable TV, Think Value Not Complexity: Cadent’s Bologna
5 Dec 2018
Measurement Needs To Catch Up With Transactions: Disney’s Nelson
5 Dec 2018
Beet Retreat Takeaway: Let’s Move On: It’s Not “Us” (TV biz) vs. “Them” (FANG) Anymore, Ashley Swartz
4 Dec 2018
Low Digital Ad Engagement Rates Show The Complexity Of Change: Forrester’s O’Connell
3 Dec 2018
NBCUniversal’s Colella On The Value Of Contextual Optimization
29 Nov 2018
How Hurricane Maria Created A ‘Test Market’ In Media: Hearts & Science’s Claudio
12 Nov 2018
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