Comcast Has Pivoted To First-Party Viewing Data: Zapata

Playlists & Series

Comcast Has Pivoted To First-Party Viewing Data: Zapata
19 Nov 2025
How To Advertise TV Shows & Movies: Comcast’s Rothwell
19 Nov 2025
Comcast Reports Big Increase in TV Viewing with VOD Surging 36% Year-Over-Year
19 Nov 2025
Comcast’s Allen Pushes Addressable Forward With AMC
19 Nov 2025
GroupM’s Rob Norman: BlockChain Technology Needed For Digital Transparency
GroupM’s Rob Norman: BlockChain Technology Needed For Digital Transparency
19 Nov 2025
Zeebox App Now TV Remote for Comcast’s Xfinity Service
Zeebox App Now TV Remote for Comcast’s Xfinity Service
19 Nov 2025
‘TV Everywhere’ is Growing Quickly,  says Comcast’s thePlatform
‘TV Everywhere’ is Growing Quickly, says Comcast’s thePlatform
19 Nov 2025
Comcast’s thePlatform Unit in Pact with Adobe Primetime
Comcast’s thePlatform Unit in Pact with Adobe Primetime
19 Nov 2025
Comcast to Bring Web Video, Data, Social to TV w/ X1 Cable Box
Comcast to Bring Web Video, Data, Social to TV w/ X1 Cable Box
19 Nov 2025
Comcast Will Double Live Programming via “TV Everywhere” this Year
Comcast Will Double Live Programming via “TV Everywhere” this Year
19 Nov 2025
Comcast Serves up 13 Million Video Streams of World Cup:  “TV Everywhere is Ready for its Close-up”
Comcast Serves up 13 Million Video Streams of World Cup: “TV Everywhere is Ready for its Close-up”
19 Nov 2025
Live Viewing Over Connected TV’s up 200%: FreeWheel’s Rooke
Live Viewing Over Connected TV’s up 200%: FreeWheel’s Rooke
19 Nov 2025
A “Whole New World” of Video Advertising Coming to Comcast/NBCU, Driven by Set-top Data
A “Whole New World” of Video Advertising Coming to Comcast/NBCU, Driven by Set-top Data
19 Nov 2025
MultiChannel Providers Zero in on Partnerships, Ad Opportunities
MultiChannel Providers Zero in on Partnerships, Ad Opportunities
19 Nov 2025
Targeting, Next-Day Reporting And Optimization Key To Addressable TV: FreeWheel’s Brian Wallach
Targeting, Next-Day Reporting And Optimization Key To Addressable TV: FreeWheel’s Brian Wallach
19 Nov 2025
Audience Buying Now ‘A Regular Part Of The Planning Process’: NBCUniversal’s Denise Colella
Audience Buying Now ‘A Regular Part Of The Planning Process’: NBCUniversal’s Denise Colella
19 Nov 2025
Collaboration Can Overcome Fragmented Audiences: Comcast Cable President Marcien Jenckes
Collaboration Can Overcome Fragmented Audiences: Comcast Cable President Marcien Jenckes
19 Nov 2025
Google’s Jen Koester: “We will be an open platform for the future of TV”
Google’s Jen Koester: “We will be an open platform for the future of TV”
19 Nov 2025
Comcast’s New Initiative Taps Blockchain For TV Ad Data Security
Comcast’s New Initiative Taps Blockchain For TV Ad Data Security
19 Nov 2025
Awesomeness Listened To Gen Z And The Brand ‘Really Took Off,’ Says Bouttier
Awesomeness Listened To Gen Z And The Brand ‘Really Took Off,’ Says Bouttier
19 Nov 2025