Where Addressable TV Fits In: Dentsu’s Stockton

Playlists & Series

Where Addressable TV Fits In: Dentsu’s Stockton
19 Jan 2021
COVID-19 Has Changed Business Forever: Dentsu’s Naryani
15 Jan 2021
Sales, Sophistication & Simplicity: Amplifi’s Law On 2021 Advertising
27 Dec 2020
Doug Ray and Joanna O'Connell
BeetCast Episode 6: “OTT and Addressable Is Now Commanding 50% of Video Ad Investment,” Dentsu’s Doug Ray
14 Dec 2020
A Tipping Point in TV Ad Buying: Linear First is “Backwards,” 360i’s Warburton
18 Jun 2020
Dentsu’s Maggie Zhang: ACR Creates a ‘More Relevant Experience’
16 Jan 2020
PepsiCo Uses Propensity Model around Purchase Data for Upfront TV Buying
23 Oct 2019
The ROI Of Advanced TV: “You Can Prove it Now,” Samsung’s Michael Scott
23 Oct 2019
Advance TV is Sweet for Hershey’s as Linear TV Spend will Drop Below 50% for the First Time Next Year
22 Oct 2019
Social Impact Is the Foundation On Which Brands Are Built: Dentsu’s Johnson
26 Sep 2019
For Dentsu Aegis Group’s Zhang, It’s All About More Attribution, Fewer Pixels
4 Mar 2019
M1’s Spengler: Data Making Media ‘More Precise And More Powerful’
29 Jan 2019
Addressable TV’s Growing Pains: Cadent, Dentsu, LiveRamp, Essence, Omnicom Discuss
15 Jan 2019
Agencies Need To Skill-Up ‘Lightning Rod’ Staff: Dentsu Aegis’ Law
4 Dec 2018
Amplifi’s Mike Law: Added Scale Makes Addressable TV ‘Much More Viable’
1 Oct 2018
Dentsu’s Doug Ray and GroupM’s Lyle Schwartz Explore the Emerging TV Ad Landscape with Rob Norman at the Beet Retreat
27 Jun 2018
Dentsu Aegis Group’s Seiler Ponders Real-Time Creative, Evolving Technologies
24 Jun 2018
Combined Video Measurement A ‘Game-Changer’ For Dentsu Aegis
15 Jun 2018
Cannes Needs To Revisit Its Creative Core: Dentsu’s Ray
3 Jun 2018
Dentsu’s Ray On The Future Of TV Buying, Brands ‘Owning’ Customer ID’s
28 May 2018