Amplifi US President Lucas Cridland: Big Data Disconnect Between Broadcast, Other Video Providers

Playlists & Series

Amplifi US President Lucas Cridland: Big Data Disconnect Between Broadcast, Other Video Providers

19 Nov 2025

A Tipping Point in TV Ad Buying: Linear First is “Backwards,” 360i’s Warburton

19 Nov 2025

Dentsu’s Maggie Zhang: ACR Creates a ‘More Relevant Experience’

19 Nov 2025

PepsiCo Uses Propensity Model around Purchase Data for Upfront TV Buying

19 Nov 2025

The ROI Of Advanced TV: “You Can Prove it Now,” Samsung’s Michael Scott

19 Nov 2025

Advance TV is Sweet for Hershey’s as Linear TV Spend will Drop Below 50% for the First Time Next Year

19 Nov 2025

Social Impact Is the Foundation On Which Brands Are Built: Dentsu’s Johnson

19 Nov 2025

For Dentsu Aegis Group’s Zhang, It’s All About More Attribution, Fewer Pixels

19 Nov 2025

M1’s Spengler: Data Making Media ‘More Precise And More Powerful’

19 Nov 2025

Addressable TV’s Growing Pains: Cadent, Dentsu, LiveRamp, Essence, Omnicom Discuss

19 Nov 2025

Agencies Need To Skill-Up ‘Lightning Rod’ Staff: Dentsu Aegis’ Law

19 Nov 2025

Amplifi’s Mike Law: Added Scale Makes Addressable TV ‘Much More Viable’

19 Nov 2025

Dentsu’s Doug Ray and GroupM’s Lyle Schwartz Explore the Emerging TV Ad Landscape with Rob Norman at the Beet Retreat

19 Nov 2025

Dentsu Aegis Group’s Seiler Ponders Real-Time Creative, Evolving Technologies

19 Nov 2025

Combined Video Measurement A ‘Game-Changer’ For Dentsu Aegis

19 Nov 2025

Dentsu’s Ray On The Future Of TV Buying, Brands ‘Owning’ Customer ID’s

19 Nov 2025

What Marketers Care About Most: Our NewFronts Compilation

19 Nov 2025

Netflix Raises Raises the Bar for Advertising Supported TV, Dentsu Aegis’ Seiler

19 Nov 2025

Time Inc.’s Judith Hammerman On Transparent Metrics And Walled Gardens

19 Nov 2025

MasterCard Automated Advertising Panel Debates Future Of Ad Outcomes (full session)

19 Nov 2025