Disney+ A ‘General Entertainment Brand’ For Families, Says Sales Chief Ferro

Playlists & Series

Disney+ A ‘General Entertainment Brand’ For Families, Says Sales Chief Ferro
24 Dec 2018
Measurement Needs To Catch Up With Transactions: Disney’s Nelson
5 Dec 2018
Ferro Will Oversee Disney/ABC And ESPN Sales, Erhardt To Retire In 2019
5 Sep 2018
Beet Retreat Panel Pinpoints Changes Needed To Advance Targeted TV
25 Jun 2018
ESPN’s Somaya Explains OTT-To-Digital Retargeting, Household Addressable Plans
23 May 2018
NewFronts Update: ESPN’s Social Strategy & App Refresh
9 May 2018
Lines Between Traditional, Digital Media Continue To Blur: Assembly’s Lee
7 May 2018
ESPN’s Power Play: More Female Viewers, Real-Time Targeting
3 May 2018
Twitter Adds NBCUniversal, ESPN Content As It Broadens Viacom Offerings
2 May 2018
ESPN Introducing Linear Optimization In The Quest For True Addressable Television
13 Mar 2018
Buyers Want Automation, Digital Insights And Attribution From Programmatic TV: DataXu’s Mike Baker
Buyers Want Automation, Digital Insights And Attribution From Programmatic TV: DataXu’s Mike Baker
20 Sep 2017
FOX’s Marchese, ESPN’s Johnson Sort New Ad Currencies for Premium Video
FOX’s Marchese, ESPN’s Johnson Sort New Ad Currencies for Premium Video
23 Jul 2017
Live Sports Expensive But Engages Viewers: ESPN’s Johnson & Fox’ Marchese
Live Sports Expensive But Engages Viewers: ESPN’s Johnson & Fox’ Marchese
11 Jul 2017
While Video Formats Differ, It’s The Allocation Of Value That Counts: ESPN’s Eric Johnson
While Video Formats Differ, It’s The Allocation Of Value That Counts: ESPN’s Eric Johnson
9 Jul 2017
Unified Disney Sales Offers ‘Something For All Life Stages,’ Says O’Connell
Unified Disney Sales Offers ‘Something For All Life Stages,’ Says O’Connell
26 Apr 2017
ESPN Reseach Exec on Creative for Cross Platforms
ESPN Reseach Exec on Creative for Cross Platforms
11 Aug 2013
ESPN Generates 23% Lift in Reach Via Digital Platforms
ESPN Generates 23% Lift in Reach Via Digital Platforms
5 Aug 2013