With More Than 700 Users, OpenAP TV Audience Consortium Eyes Growth Roadmap

Playlists & Series

With More Than 700 Users, OpenAP TV Audience Consortium Eyes Growth Roadmap
8 Mar 2018
Fox Networks Group Focus: Audience Target Optimization, Reducing Risk With Guarantees
4 Mar 2018
OpenAP Audience Buying Consortium ‘A Tipping Point’: comScore’s Cathy Hetzel
OpenAP Audience Buying Consortium ‘A Tipping Point’: comScore’s Cathy Hetzel
29 Oct 2017
Turner’s Howard Shimmel On Audience Buying And The OpenAP Road Map
Turner’s Howard Shimmel On Audience Buying And The OpenAP Road Map
26 Oct 2017
Advanced TV Targeting Can Produce ‘Value Differential’ For Advertisers: GroupM’s Lyle Schwartz
Advanced TV Targeting Can Produce ‘Value Differential’ For Advertisers: GroupM’s Lyle Schwartz
24 Oct 2017
Out-Of-Home Viewing Metric Assigns Value To Overlooked Audiences: Nielsen’s Kelly Abcarian on Turner Deal
Out-Of-Home Viewing Metric Assigns Value To Overlooked Audiences: Nielsen’s Kelly Abcarian on Turner Deal
27 Jul 2017
Havas’ Kanefsky: TV Buyers Want Impact, Great Content And More Ratings Points
Havas’ Kanefsky: TV Buyers Want Impact, Great Content And More Ratings Points
17 May 2017
Brand Safety is Front and Center at NewFronts: OMD’s Winkler
Brand Safety is Front and Center at NewFronts: OMD’s Winkler
7 May 2017
Viacom’s Bevilacqua Discusses The Importance Of Fandom, OpenAP Objectives
Viacom’s Bevilacqua Discusses The Importance Of Fandom, OpenAP Objectives
2 May 2017
Fox’s Levine Traces OpenAP Origins, Hints At Digital To Come
Fox’s Levine Traces OpenAP Origins, Hints At Digital To Come
1 May 2017
GroupM’s Schwartz Pursues Commercial Impression Count, Shares His Thoughts On OpenAP
GroupM’s Schwartz Pursues Commercial Impression Count, Shares His Thoughts On OpenAP
30 Apr 2017
UM’s Stimmel Assesses Advanced Audience Targeting And ‘The Hulu’ Of Data
UM’s Stimmel Assesses Advanced Audience Targeting And ‘The Hulu’ Of Data
27 Apr 2017
Speciale: Turner Sees Ad Reduction Ratings Lift, Expects More OpenAP Members
Speciale: Turner Sees Ad Reduction Ratings Lift, Expects More OpenAP Members
25 Apr 2017
UM’s Hill On The Evolutionary Pressures Reshaping The Television Market
UM’s Hill On The Evolutionary Pressures Reshaping The Television Market
24 Apr 2017
OMD’s Geraci Surveys The Upfront Landscape, OpenAP Consortium
OMD’s Geraci Surveys The Upfront Landscape, OpenAP Consortium
19 Apr 2017
OpenAP Audience Buying Consortium Using Accenture For Back-End Posting: Turner’s Shimmel
OpenAP Audience Buying Consortium Using Accenture For Back-End Posting: Turner’s Shimmel
7 Apr 2017
Publicis’ Shlachter Divines The Future Of Video Viewing, Commercial Load And Measurement
Publicis’ Shlachter Divines The Future Of Video Viewing, Commercial Load And Measurement
3 Apr 2017
Cadreon’s Schmidt On The Value Of Unique Datasets, Sharing Among Clients
Cadreon’s Schmidt On The Value Of Unique Datasets, Sharing Among Clients
29 Mar 2017
Fox, Turner And Viacom Consortium: Scale And Efficiency For Audience Targeting, Says Turner’s Porter
Fox, Turner And Viacom Consortium: Scale And Efficiency For Audience Targeting, Says Turner’s Porter
19 Mar 2017
‘Early Days’ For Advanced TV Ads, Says Fox’s Levine
‘Early Days’ For Advanced TV Ads, Says Fox’s Levine
20 Nov 2016