GroupM Seeks ‘Coalitions’ To Boost Branded Video Scale

Playlists & Series

GroupM Seeks ‘Coalitions’ To Boost Branded Video Scale
GroupM Seeks ‘Coalitions’ To Boost Branded Video Scale
19 Jun 2014
GroupM’s Modi Media Hones In On TV Targeting
GroupM’s Modi Media Hones In On TV Targeting
19 Jun 2014
Branded Video Will Spur Programmatic Ads: Xaxis’ Dolan
3 Apr 2014
GroupM’ Tilds:  Mobile Apps Need Deeper Data
GroupM’ Tilds: Mobile Apps Need Deeper Data
15 Feb 2014
Xaxis’ Brian Gleason: Creative Is A ‘Big Hole’ For Digital Video Ads
Xaxis’ Brian Gleason: Creative Is A ‘Big Hole’ For Digital Video Ads
7 Feb 2014
Rob Norman on Programmatic Online Video: More Inventory Needed
Rob Norman on Programmatic Online Video: More Inventory Needed
27 Jan 2014
GroupM’s Rob Norman: For Content Marketing, Context Is King
GroupM’s Rob Norman: For Content Marketing, Context Is King
25 Jan 2014
GroupM’s Gotlieb: 8K TV Coming In 2020, Thanks To Tokyo Olympics
GroupM’s Gotlieb: 8K TV Coming In 2020, Thanks To Tokyo Olympics
24 Jan 2014
GroupM’s Gotlieb On Chips’ Astonishing Power Boom
GroupM’s Gotlieb On Chips’ Astonishing Power Boom
16 Jan 2014
Mindshare NA CEO: Adaptive Marketing Key Focus for Agency
Mindshare NA CEO: Adaptive Marketing Key Focus for Agency
13 Jan 2014
GroupM’s Gotlieb On Smart Cars’ ‘Space Race’ For Apple, Google
13 Jan 2014
WPP Has “Largest Programmatic Media Platform” with Xaxis and 24/7 Real Media Merger
WPP Has “Largest Programmatic Media Platform” with Xaxis and 24/7 Real Media Merger
17 Dec 2013
Xaxis’ Schlickum: Marketers Must Use Data To Tell Stories
Xaxis’ Schlickum: Marketers Must Use Data To Tell Stories
8 Dec 2013
Video’s Programmatic Flip Is In The Bidded Switch
Video’s Programmatic Flip Is In The Bidded Switch
8 Dec 2013
Nielsen’s Bradford: TV & Online Measurement Are Coming Together
Nielsen’s Bradford: TV & Online Measurement Are Coming Together
3 Dec 2013
GroupM’s Patel: Programmatic Needs Cross-Platform Creative To Soar
GroupM’s Patel: Programmatic Needs Cross-Platform Creative To Soar
3 Dec 2013
GroupM’s Patel: Video Scarcity Makes Ad Exchanges Unnecessary
GroupM’s Patel: Video Scarcity Makes Ad Exchanges Unnecessary
29 Nov 2013
Xaxis’ Bidon: Programmatic Has Nothing To Do With Pricing
Xaxis’ Bidon: Programmatic Has Nothing To Do With Pricing
27 Nov 2013
WPP’s GroupM Unit Says Half of Agency’s Video Ads in EMEA are “Targeted”
WPP’s GroupM Unit Says Half of Agency’s Video Ads in EMEA are “Targeted”
20 Nov 2013
Xaxis’ UK Chief: Advertisers Spend Channel-by-Channel, Not Multiscreen
Xaxis’ UK Chief: Advertisers Spend Channel-by-Channel, Not Multiscreen
20 Nov 2013