IAB’s Randall Rothenberg: Seeing Brand Safety In A New Light, Dumping ‘Buy-Side, Sell-Side’ Lingo

Playlists & Series

IAB’s Randall Rothenberg: Seeing Brand Safety In A New Light, Dumping ‘Buy-Side, Sell-Side’ Lingo

19 Nov 2025

Media Agency Blue 449 Seeks ‘Tighter Connection’ Between Marketing, Business

19 Nov 2025

IAB’s Rothenberg: ‘Direct Brands’ Need Data Trust With Consumers

19 Nov 2025

The State of Data: IAB Sees Most Marketers Fully Adopting AI by 2026

21 May 2025

Teads’ Brown: Attention Can be a Proxy for Outcomes – But the Industry Needs to Get Prepared

23 May 2023

Creative Planning Is AI’s ‘Next Frontier’: IAB Tech Lab’s Richardson

14 Dec 2020

Apple’s IDFA Change Will Hurt Consumers & Apps: IAB’s Mitchell

8 Sep 2020

Crumbling Cookies Fueling OTT Ads, First-Party Data: IAB’s Richardson

31 Jul 2020

Is The Tide Turning On Keyword Blocking? IAB’s Cohen Hopes So

4 Jun 2020

New IAB Report Details Complexities Of Digital Video Landscape

10 May 2018

NewFronts Update: ESPN’s Social Strategy & App Refresh

9 May 2018

Brands Should Court Values, Not Controversy: Digitas’ Donaton

9 May 2018

Lines Between Traditional, Digital Media Continue To Blur: Assembly’s Lee

7 May 2018

Refinery29 Will Launch OTT Offering To Distribute ‘Powerful Female Stories’

6 May 2018

Digitas’ NewFront Advice To Brands: You Need Causes And Beliefs

6 May 2018

Cotton, Inc.’s Cooper On The ‘Tipping Point’ For Cause Marketing

6 May 2018

Starcom’s Lutz Enthused By NewFronts Content, Meredith/Time Inc. Pairing

4 May 2018

iCrossing’s Ratner Ponders YouTube’s Stratification, ‘Tunneling Effect’

4 May 2018

For John Hancock, Understanding Human Emotion Is Key To Engagement

3 May 2018

Viacom Digital Studios Makes Digital Content NewFronts Debut

1 May 2018

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