Addressable Screens Will Deliver High ROI: IPG Mediabrands’ Tajer

Playlists & Series

Addressable Screens Will Deliver High ROI: IPG Mediabrands’ Tajer
Addressable Screens Will Deliver High ROI: IPG Mediabrands’ Tajer
19 Nov 2025
Advertisers Lagging Consumers On Mobile: IPG’s Johnson
Advertisers Lagging Consumers On Mobile: IPG’s Johnson
19 Nov 2025
Mediabrands’ Bosetti: Holistic Measurement Essential for Converged TV Success
6 Feb 2025
Making Brands “Futureproof” by Understanding the Next Consumer, UM’s Nathan Brown on the #BeetCast
17 Jan 2022
IPG’s Engelgau On Identity & People In Marketing
3 Oct 2019
Magna’s Cohen On A Changing Cannes Festival, Creative Versioning
3 Jun 2018
Agency Tech Chiefs Want Clients To Back Outcomes Over Proxies
Agency Tech Chiefs Want Clients To Back Outcomes Over Proxies
6 Jul 2017
Clients Caught Between Two Worlds: Agency Panel Discusses
Clients Caught Between Two Worlds: Agency Panel Discusses
6 Jul 2017
IPG’s Data Chief Goes The Extra Mile, Beyond Proxies
IPG’s Data Chief Goes The Extra Mile, Beyond Proxies
26 Jun 2017
Addressable Is Drawing Foreign Brands To US TV: Cadreon’s DeHaen
Addressable Is Drawing Foreign Brands To US TV: Cadreon’s DeHaen
3 Nov 2016
Rubicon Links With Cadreon, Mediaocean To Facilitate Direct Programmatic Deals
Rubicon Links With Cadreon, Mediaocean To Facilitate Direct Programmatic Deals
15 Mar 2016
Nearly Half Of Digital Display Now Sold Programmatically: Magna Global
Nearly Half Of Digital Display Now Sold Programmatically: Magna Global
29 Sep 2014
‘Near-Time’ Ad Bidding Rising in Programmatic Landscape, Magna’s Argyilan
‘Near-Time’ Ad Bidding Rising in Programmatic Landscape, Magna’s Argyilan
16 Sep 2013
Magna Global NA President Argyilan: Media Buying Models “Will Fall Apart in Two Years”
Magna Global NA President Argyilan: Media Buying Models “Will Fall Apart in Two Years”
6 Sep 2013
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