Quantifying a GRP: Fullscreen, Otter Media Developing Models around Custom Content

Playlists & Series

Quantifying a GRP: Fullscreen, Otter Media Developing Models around Custom Content
Quantifying a GRP: Fullscreen, Otter Media Developing Models around Custom Content
19 Nov 2025
Big Changes in the Values of Brands Powered by Geography and Technology, Sir Martin Sorrell
Big Changes in the Values of Brands Powered by Geography and Technology, Sir Martin Sorrell
19 Nov 2025
Wavemaker’s Castree Explains Purchase Journey Planning, Endurance Of Mixed Trading Models
18 Mar 2018
Medialets Partners with Millward Brown for Mobile Ad Effectiveness Product
Medialets Partners with Millward Brown for Mobile Ad Effectiveness Product
4 Jan 2016
14 Chinese Companies Now Among Top 100 Most Valuable Brands: Millward Brown
14 Chinese Companies Now Among Top 100 Most Valuable Brands: Millward Brown
31 Jul 2015
Research: Original Web Video Ads Outperform TV Shovelware
Research: Original Web Video Ads Outperform TV Shovelware
26 Aug 2013
Repurposed TV Spots Perform Better with Interactivity, Millward Brown Digital Analyst
Repurposed TV Spots Perform Better with Interactivity, Millward Brown Digital Analyst
20 Aug 2013
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