If “Content Is King,” then “Distribution is Queen” as Paid Media is Essential, Mindshare Entertainment Prez David Lang

Playlists & Series

If “Content Is King,” then “Distribution is Queen” as Paid Media is Essential, Mindshare Entertainment Prez David Lang

19 Nov 2025

This Is The Year Of Real-Time Data: Mindshare’s Bitterman

19 Nov 2025

Mindshare’s Johnston: Real-Time Marketing Beast Must Be Fed

19 Nov 2025

Mindshare’s Johnston: ‘Addressable’ Advertising is Maximizing Efficiency

19 Nov 2025

Branded Video Must be Tailored to the “Venue,” Mindshare’s Migliozzi

19 Nov 2025

Mindshare’s Bitterman on Real-Time Content and Technology

19 Nov 2025

Mindshare’s Gerhart Sees Swing From Pure Performance Ahead Of Cannes

31 May 2023

Next in Measurement Currency: “Empathy at Scale” Mindshare’s Data Chief Shane McAndrew, on the #BeetCast

29 Nov 2021

Making Responsible Media A Reality: Kirk McDonald, Adam Gerhart and Marla Kaplowitz Put It in Focus

1 Jul 2021

‘Data Artistry’ Unlocks Context & Cohorts: Mindshare’s Clayton’s Post-Cookie Dreams

21 Jun 2021

Mindshare’s Brian DeCicco: The Key Variables Impacting Audience Planning Right Now

6 May 2020

Mindshare’s Gerhart: TV Customization, Utilization More Important Than ‘Hardware’

22 Jan 2019

How Media Agencies Will Be Forced To Change

2 Nov 2014

What Is ‘Premium’ Content Anyway? Ad Execs Discuss

21 Aug 2014

Mindshare’s Cindy Gustafson on Preparing for Real-Time Marketing

4 Jun 2014

Seattle Startup iSpot.tv Tracks Online Engagement with TV Ads

4 Feb 2014

GroupM’s Gotlieb On Chips’ Astonishing Power Boom

16 Jan 2014

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