Cablevision Inks “Upfront” Agreement with WPP’s Modi for Addressable TV Advertising

Playlists & Series

Cablevision Inks “Upfront” Agreement with WPP’s Modi for Addressable TV Advertising
19 Nov 2025
The Challenges In The Road To Targeted TV Ads
19 Nov 2025
Mike Bologna’s Three Prerequisites For Addressability
Mike Bologna’s Three Prerequisites For Addressability
19 Nov 2025
What Price The Data That Fuels TV Revolution?
What Price The Data That Fuels TV Revolution?
19 Nov 2025
True Ad Personalization Will Never Happen: Modi’s Thissen
True Ad Personalization Will Never Happen: Modi’s Thissen
19 Nov 2025
WPP’s Modi Media Inks “Upfront” Addressable TV Buy with Cablevision
WPP’s Modi Media Inks “Upfront” Addressable TV Buy with Cablevision
19 Nov 2025
TV Viewing Gaps Require Layering On A Multitude Of Data: MODI’s Winkler
3 May 2019
Sorenson The ‘Apple Pay’ Of Addressable Television: MODI’s Cestaro
20 Sep 2018
Roku Wants To Be ‘The Operating System Of Television’: Head Of Ad Research Dan Robbins
Roku Wants To Be ‘The Operating System Of Television’: Head Of Ad Research Dan Robbins
24 Jan 2018
Advanced TV’s National Evolution: MODI’s Bologna
Advanced TV’s National Evolution: MODI’s Bologna
30 Nov 2016
Unduplicated, Cross-Screen Addressable Reach: ‘We’re There,’ Says MODI’s Bologna
Unduplicated, Cross-Screen Addressable Reach: ‘We’re There,’ Says MODI’s Bologna
6 Nov 2016
After Modi Deal, Innovid ‘Enters The Gate Of Media Giants’
9 Jun 2016
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