IAB UK’s Chester: Industry Must Calm Marketers’ Programmatic Fears

Playlists & Series

IAB UK’s Chester: Industry Must Calm Marketers’ Programmatic Fears
IAB UK’s Chester: Industry Must Calm Marketers’ Programmatic Fears
1 Dec 2013
GroupM’s Patel: Video Scarcity Makes Ad Exchanges Unnecessary
GroupM’s Patel: Video Scarcity Makes Ad Exchanges Unnecessary
29 Nov 2013
Unruly’s Townend: Programmatic Ads Must Embrace Emotion
Unruly’s Townend: Programmatic Ads Must Embrace Emotion
21 Nov 2013
IAB’s Chester: Programmatic Has Significant Market Share
IAB’s Chester: Programmatic Has Significant Market Share
20 Nov 2013
WPP’s GroupM Unit Says Half of Agency’s Video Ads in EMEA are “Targeted”
WPP’s GroupM Unit Says Half of Agency’s Video Ads in EMEA are “Targeted”
20 Nov 2013
Xaxis’ UK Chief: Advertisers Spend Channel-by-Channel, Not Multiscreen
Xaxis’ UK Chief: Advertisers Spend Channel-by-Channel, Not Multiscreen
20 Nov 2013
Videology’s Eisenstein: Programmatic Is Broad And Getting Bigger
Videology’s Eisenstein: Programmatic Is Broad And Getting Bigger
15 Nov 2013
Starcom’s Isaacs: Majority Of Video Ads Could Be Programmatic
Starcom’s Isaacs: Majority Of Video Ads Could Be Programmatic
25 Oct 2013
Creative Advertising Essential for Programmatic, Ashley Swartz Reports from TubeMogul Event
17 Oct 2013
Ascension of Programmatic Advertising Demands More Industry Understanding, SpotXchange’s Shehan
Ascension of Programmatic Advertising Demands More Industry Understanding, SpotXchange’s Shehan
27 Sep 2013
Magna Global Sees 40% Rise in Programmatic Video
Magna Global Sees 40% Rise in Programmatic Video
26 Sep 2013
Xaxis’ Gleason: TV, Not Digital, Is Key To Programmatic Video
26 Sep 2013
Programmatic Lures New Lifestyle Buyers, says Zoopla’s Steph Miller
Programmatic Lures New Lifestyle Buyers, says Zoopla’s Steph Miller
23 Sep 2013
As Programmatic Buying Becomes Ubiquitous, Research Must Follow, Starcom’s Paull
As Programmatic Buying Becomes Ubiquitous, Research Must Follow, Starcom’s Paull
17 Jul 2013
Group M’s Boserup: Programmatic Buying to Become Dominant Trading Method
Group M’s Boserup: Programmatic Buying to Become Dominant Trading Method
9 Jul 2013
New Programmatic TV Buying Platform Applies Digital Practices to TV
New Programmatic TV Buying Platform Applies Digital Practices to TV
22 May 2013
Programmatic Buying Takes Hold in UK Market
Programmatic Buying Takes Hold in UK Market
7 May 2013
Adap.tv Focuses on Audience Targeting, Nielsen Campaign Ratings Tools
Adap.tv Focuses on Audience Targeting, Nielsen Campaign Ratings Tools
1 May 2013
Private Exchanges Spur Growth in Programmatic Buying
Private Exchanges Spur Growth in Programmatic Buying
11 Apr 2013