Xaxis’ Gleason: TV, Not Digital, Is Key To Programmatic Video

Playlists & Series

Xaxis’ Gleason: TV, Not Digital, Is Key To Programmatic Video
26 Sep 2013
Xaxis’ Grether: Programmatic Video Stragegy Differs Between U.S. and Europe
Xaxis’ Grether: Programmatic Video Stragegy Differs Between U.S. and Europe
24 Sep 2013
Xaxis’ Schlickum: ‘Europe Has Adopted RTB More Carefully Than US’
Xaxis’ Schlickum: ‘Europe Has Adopted RTB More Carefully Than US’
20 Sep 2013
The New York Times Goes All-In With Programmatic
20 Sep 2013
Xaxis’ Schlickum: ‘Video Next For Programmatic Ad Disruption’
Xaxis’ Schlickum: ‘Video Next For Programmatic Ad Disruption’
19 Sep 2013
AOL’s Lord: Machines Will Take Over Madison Ave Like They Did Wall Street
AOL’s Lord: Machines Will Take Over Madison Ave Like They Did Wall Street
19 Sep 2013
AOL’s ‘AdTech’ Unit Targeting Premium Publishers for RTB
AOL’s ‘AdTech’ Unit Targeting Premium Publishers for RTB
19 Sep 2013
TV Ads Could Soon Be Sold Programmatically, Magna’s Todd Gordon
TV Ads Could Soon Be Sold Programmatically, Magna’s Todd Gordon
5 Aug 2013
VivaKi’s Paul: Programmatic Proof Will Turn On More Premium Publishers
VivaKi’s Paul: Programmatic Proof Will Turn On More Premium Publishers
1 Aug 2013
Ad Creatives Need To Adopt Programmatic Testing, Starcom’s Tracey Paull
Ad Creatives Need To Adopt Programmatic Testing, Starcom’s Tracey Paull
30 Jul 2013
Video’s Chicken-And-Egg Problem: ‘Not Enough Programmatic Inventory’
25 Jul 2013
Programmatic Ad Buying to Transform Publishers’ Sales Teams, SpotXchange’s Jeremy Straight
23 Jul 2013
Programmatic Buying of Video Ad is Booming, but Creativity Must Follow, VivaKi’s Kurt Unkel
Programmatic Buying of Video Ad is Booming, but Creativity Must Follow, VivaKi’s Kurt Unkel
17 Jul 2013
VivaKi’s Chris Paul: Ad Sweet Spot is Experiential and Addressable
VivaKi’s Chris Paul: Ad Sweet Spot is Experiential and Addressable
16 Jul 2013
Rubicon’s Stevens: Programmatic Can Boom In Smaller Countries
Rubicon’s Stevens: Programmatic Can Boom In Smaller Countries
7 Jul 2013
Xaxis CEO Lesser: Majority Of Ad Buying Will Be Programmatic
Xaxis CEO Lesser: Majority Of Ad Buying Will Be Programmatic
24 Jun 2013
Xaxis’ Schlikum: Programmatic Automates Repetitive Processes
Xaxis’ Schlikum: Programmatic Automates Repetitive Processes
15 May 2013
Xaxis’ Markarian: ‘Programmatic buying is the future of video advertising’
Xaxis’ Markarian: ‘Programmatic buying is the future of video advertising’
8 May 2013
Digital Labs’ Tuhami: It’s Not All About Programmatic Ads
Digital Labs’ Tuhami: It’s Not All About Programmatic Ads
8 May 2013