‘Huge Focus On Video’ In 2014 For Newly-Merged Xaxis, 24/7

Playlists & Series

‘Huge Focus On Video’ In 2014 For Newly-Merged Xaxis, 24/7
‘Huge Focus On Video’ In 2014 For Newly-Merged Xaxis, 24/7
9 Dec 2013
Xaxis’ Schlickum: Marketers Must Use Data To Tell Stories
Xaxis’ Schlickum: Marketers Must Use Data To Tell Stories
8 Dec 2013
Video’s Programmatic Flip Is In The Bidded Switch
Video’s Programmatic Flip Is In The Bidded Switch
8 Dec 2013
Nielsen’s Bradford: Programmatic Will Become “Victim Of Its Success”
Nielsen’s Bradford: Programmatic Will Become “Victim Of Its Success”
5 Dec 2013
Unruly’s Townend: Human Emotion Can Turbocharge Programmatic
Unruly’s Townend: Human Emotion Can Turbocharge Programmatic
4 Dec 2013
Nielsen’s Bradford: TV & Online Measurement Are Coming Together
Nielsen’s Bradford: TV & Online Measurement Are Coming Together
3 Dec 2013
Responsive Design Is Key To Cross-Platform Advertising
Responsive Design Is Key To Cross-Platform Advertising
3 Dec 2013
GroupM’s Patel: Programmatic Needs Cross-Platform Creative To Soar
GroupM’s Patel: Programmatic Needs Cross-Platform Creative To Soar
3 Dec 2013
Videology’s Eisenstein: Ad Nets Must Do More On Brand Safety
Videology’s Eisenstein: Ad Nets Must Do More On Brand Safety
2 Dec 2013
IAB UK’s Chester: Industry Must Calm Marketers’ Programmatic Fears
IAB UK’s Chester: Industry Must Calm Marketers’ Programmatic Fears
1 Dec 2013
Video Ad Formats ‘Still Not Suited To Multi-Platform’
Video Ad Formats ‘Still Not Suited To Multi-Platform’
1 Dec 2013
GroupM’s Patel: Video Scarcity Makes Ad Exchanges Unnecessary
GroupM’s Patel: Video Scarcity Makes Ad Exchanges Unnecessary
29 Nov 2013
Unruly’s Townend: Programmatic Ads Must Embrace Emotion
Unruly’s Townend: Programmatic Ads Must Embrace Emotion
21 Nov 2013
Perform Group’s Wilson: TV Metrics Work For Online Video Buyers
Perform Group’s Wilson: TV Metrics Work For Online Video Buyers
20 Nov 2013
IAB’s Chester: Programmatic Has Significant Market Share
IAB’s Chester: Programmatic Has Significant Market Share
20 Nov 2013
WPP’s GroupM Unit Says Half of Agency’s Video Ads in EMEA are “Targeted”
WPP’s GroupM Unit Says Half of Agency’s Video Ads in EMEA are “Targeted”
20 Nov 2013
Xaxis’ UK Chief: Advertisers Spend Channel-by-Channel, Not Multiscreen
Xaxis’ UK Chief: Advertisers Spend Channel-by-Channel, Not Multiscreen
20 Nov 2013
Rightster CEO: Post-IPO, Acquisition Talks Already Under Way
Rightster CEO: Post-IPO, Acquisition Talks Already Under Way
18 Nov 2013
Guardian’s Gentry: MediaMath Turns Rivals’ Readers In To Our Eyeballs
Guardian’s Gentry: MediaMath Turns Rivals’ Readers In To Our Eyeballs
18 Nov 2013
Nielsen’s Bradford: TV Buyers Now Borrowing From Online Metrics Playbook
Nielsen’s Bradford: TV Buyers Now Borrowing From Online Metrics Playbook
18 Nov 2013