Adobe, Simulmedia Execs Examine How Digital Data Can Inform Linear TV

Playlists & Series

Adobe, Simulmedia Execs Examine How Digital Data Can Inform Linear TV
Adobe, Simulmedia Execs Examine How Digital Data Can Inform Linear TV
17 Apr 2017
Simulmedia’s Siegel Fancies Self-Serve Ad Planning Model
Simulmedia’s Siegel Fancies Self-Serve Ad Planning Model
23 Mar 2017
Predictive TV Targets Purchasers, Not Demos: Simulmedia’s Zimbalist
Predictive TV Targets Purchasers, Not Demos: Simulmedia’s Zimbalist
9 Jan 2017
Beet Retreat Panel Targets The Cross-Device Conundrum: Sorenson, Simulmedia, TiVo
Beet Retreat Panel Targets The Cross-Device Conundrum: Sorenson, Simulmedia, TiVo
11 Dec 2016
Customer Data Unlocks Campaign Success, Simulmedia’s Storan Says
Customer Data Unlocks Campaign Success, Simulmedia’s Storan Says
27 Nov 2016
FCC Cable Box Reforms Make Data-Driven TV Urgent: Simulmedia’s Morgan
12 May 2016
How Simulmedia Tracks The ROI Of Linear TV: VP Storan
How Simulmedia Tracks The ROI Of Linear TV: VP Storan
22 Nov 2015
TV’s Not Dead, We Can Prove Its Worth: Simulmedia’s Piccone
TV’s Not Dead, We Can Prove Its Worth: Simulmedia’s Piccone
8 Nov 2015
Advertisers Can Have Their Cake And Eat It: Simulmedia’s Morgan
Advertisers Can Have Their Cake And Eat It: Simulmedia’s Morgan
16 Apr 2015
Simulmedia Shows Purchase Outcomes From TV Ads: Glantz
Simulmedia Shows Purchase Outcomes From TV Ads: Glantz
18 Feb 2015
Being a Change Agent = Reading Trends, Simulmedia’s Dave Morgan Says
18 Feb 2015
Simulmedia’s Glantz: We are Measuring Business Outcome from TV Ads
29 Jan 2015
Connect The Dots To Pay-By-Outcome Ads: Simulmedia’s Morgan
Connect The Dots To Pay-By-Outcome Ads: Simulmedia’s Morgan
12 Dec 2014
Simulmedia’s Morgan: TV Finally Embracing Ad Tech
Simulmedia’s Morgan: TV Finally Embracing Ad Tech
17 Jul 2014
TV Networks Well Placed Despite Multi-Platform Boom: Nielsen’s Hasker
29 Jun 2014
Simulmedia’s Morgan: TV Is The Real Ad Superhighway
Simulmedia’s Morgan: TV Is The Real Ad Superhighway
24 Jun 2014
TV Not Ready For Dynamic Ad Insertion: Simulmedia’s Morgan
TV Not Ready For Dynamic Ad Insertion: Simulmedia’s Morgan
19 Jun 2014
Programmatic Best For Non-Premium Video: Simulmedia’s Cooperstein
Programmatic Best For Non-Premium Video: Simulmedia’s Cooperstein
19 Jun 2014
Simulmedia Making Its TV Upfronts Debut
Simulmedia Making Its TV Upfronts Debut
13 Jun 2014
Simulmedia’s Morgan: Data Will Unbundle Marketing
Simulmedia’s Morgan: Data Will Unbundle Marketing
19 Mar 2014