More Data Needed For Personalized Ads: SMG’s Lichtenberg

Playlists & Series

More Data Needed For Personalized Ads: SMG’s Lichtenberg
More Data Needed For Personalized Ads: SMG’s Lichtenberg
14 Dec 2014
Tech Means ‘Creative Renaissance’ For TV: SMG’s Scheppach
4 Dec 2014
Programmatic TV Is A Hard Sell: SMG’s Scheppach
Programmatic TV Is A Hard Sell: SMG’s Scheppach
2 Dec 2014
‘Addressable TV Will Take Off In 2015’: SMG’s Scheppach
‘Addressable TV Will Take Off In 2015’: SMG’s Scheppach
24 Nov 2014
Personalization of Video Is Powerful and Virtual Reality will Make it Real, MediaVest’s Anselmo
Personalization of Video Is Powerful and Virtual Reality will Make it Real, MediaVest’s Anselmo
9 Nov 2014
SMG Germany’s CEO on the Growth of Mobile Video
SMG Germany’s CEO on the Growth of Mobile Video
25 Sep 2014
Audience Insight Can Drive Creativity, SMG’S Blackborn
Audience Insight Can Drive Creativity, SMG’S Blackborn
23 Sep 2014
SMG’s Iain Jacob: UK’s Sky is Leading the Addressable TV Ad Movement
13 Sep 2014
Mobile, Twitter Marketing Can Amplify TV Ads, SMG’s Hocking
Mobile, Twitter Marketing Can Amplify TV Ads, SMG’s Hocking
3 Sep 2014
Data Can Be Used as a ‘Consumer Fingerprint’, SMG’s Simpson
1 Sep 2014
SMG Planning Content@Scale International Expansion
SMG Planning Content@Scale International Expansion
2 Jun 2014
Keep Big Data Simple To Get Smarter: SMG’s Parker
Keep Big Data Simple To Get Smarter: SMG’s Parker
2 Jun 2014
Digital Video Nearing Scale, SMG’s Stark
Digital Video Nearing Scale, SMG’s Stark
27 May 2014
Personal & Relevant Data Drives Real-Time Success, SMG’s Petruccelli
Personal & Relevant Data Drives Real-Time Success, SMG’s Petruccelli
27 May 2014
MediaVest Exec: NewFronts Bring Super Distribution of Content
MediaVest Exec: NewFronts Bring Super Distribution of Content
5 May 2014
SMG To Reveal Effectiveness Of Twitter TV Retargeting
SMG To Reveal Effectiveness Of Twitter TV Retargeting
18 Feb 2014
SMG’s Giacosa on the New Vendors Behind Social Video
SMG’s Giacosa on the New Vendors Behind Social Video
5 Feb 2014
SMG’s James: Big Data Fuels Real-Time Creativity
SMG’s James: Big Data Fuels Real-Time Creativity
15 Nov 2013
SMG’s Hocking: TV Is The ‘Trailer’ For Multi-Screen Campaigns
SMG’s Hocking: TV Is The ‘Trailer’ For Multi-Screen Campaigns
15 Nov 2013
SMG’s Baylon: TV Caution Means Two-Tier Ad Market
SMG’s Baylon: TV Caution Means Two-Tier Ad Market
15 Nov 2013