Paramount’s Travis Scoles: The Upfronts have Quietly Evolved Beyond Price and Volume

Playlists & Series

Paramount’s Travis Scoles: The Upfronts have Quietly Evolved Beyond Price and Volume
1 Jun 2025
Paramount’s Scoles: Outcomes-Based Measurement Will Dominate, TV Is At the Table
4 Mar 2025
TV Is Everywhere and Data-Enriched: Paramount’s Scoles
16 Dec 2024
The Essence of the Beet Retreat: Moving the Industry Forward by ‘Doing’
8 Dec 2024
Paramount’s Scoles: Advertising Is Converging Across Screens
4 Sep 2024
CTV’s Ad Tools Deliver Performance, Personalized Audiences: Paramount’s Travis Scoles
13 Jun 2024
Identity Is Paramount For Paramount: Scoles Offers Advertisers Real Audiences
18 Mar 2024
Accurate Consumer Identifiers Underpin Ad Targeting: Paramount’s Travis Scoles
10 Jan 2024
Embracing Change: The Future of Advanced Advertising is Transparent, Adaptable and Exciting: Paramount’s Scoles
19 Dec 2023
iSpot.tv Gives Our Advertisers More Flexibility with Media Plans: Paramount’s Travis Scoles
23 Oct 2023
TV Ad Strategies Embrace Cross-Platform Viewing: Paramount’s Travis Scoles
15 Aug 2023
Clean-Room Integration with Havas and LiveRamp Is Collaborative Effort: Paramount’s Travis Scoles
19 Jul 2023
Joint Industry Committee Helps to Set Standards to Media Companies to Compete: Paramount’s Travis Scoles
11 May 2023
Paramount’s Travis Scoles: TV Needs to Embrace Complexity While Breaking Down Silos
23 Mar 2023
Paramount Sharing Operational Blueprint with Publishers and Agencies to Help Industry Accelerate Transition to New Currencies
7 Feb 2023
Data Clean Rooms Help to Avert Other Kinds of Walled Gardens: Paramount’s Travis Scoles
12 Dec 2022
Consumer Identifiers Are Key to Holistic View of TV Audiences: Paramount’s Travis Scoles
21 Sep 2022
Advertisers Will Benefit From Evolution in Media Measurement: Paramount’s Travis Scoles
20 Jul 2022
Evolution To A Basket Of Currencies: Paramount’s Scoles
25 Apr 2022
Cross-Platform Frequency Capping Relies on Solid Metrics: ViacomCBS’s Travis Scoles
25 Jan 2022