At 50% Of Domestic TV Impressions, OpenAP Expecting More Members: Viacom’s Halley

Playlists & Series

At 50% Of Domestic TV Impressions, OpenAP Expecting More Members: Viacom’s Halley

19 Nov 2025

Havas’ Kanefsky: TV Buyers Want Impact, Great Content And More Ratings Points

19 Nov 2025

MEC’s Tim Castree: Solving Cross-Screen Convergence Will Keep Agencies Relevant

19 Nov 2025

Advanced TV Targeting Can Produce ‘Value Differential’ For Advertisers: GroupM’s Lyle Schwartz

19 Nov 2025

OpenAP Audience Buying Consortium ‘A Tipping Point’: comScore’s Cathy Hetzel

19 Nov 2025

Fox Networks Group Focus: Audience Target Optimization, Reducing Risk With Guarantees

19 Nov 2025

NBCU In OpenAP Means More Scale, Standardization: Initiative’s Bosetti

19 Nov 2025

Progress Of OpenAP, NCC Media Helps Solve Fragmentation: MAGNA’s Anson

19 Nov 2025

With Time Warner In Hand, AT&T Unveils New Brand Identity At Cannes

19 Nov 2025

In A Cross-Platform World, You Need A Host Of Partners: NBCU’s Colella

19 Nov 2025

Matt Prohaska Tracks OpenAP Uptake, Impact Of GDPR In EU

19 Nov 2025

AT&T, Turner ‘Visions’ Are Aligned, Says Speciale

19 Nov 2025

NBCU Brings Audience Optimization Tech In-House, Custom Develops Algorithms

19 Nov 2025

Turner’s Levy Sees Great ‘Race To The Middle’ Of Media

19 Nov 2025

Data Is ‘A Massive Asset For Us Now’: Turner’s Redniss

19 Nov 2025

For Turner’s Levy, Viewers And Traditional TV Ecosystem Are Top Priorities

19 Nov 2025

Viacom’s Gordon Traces The Arc Of ‘Outcome Optimization’

19 Nov 2025

Blending IQ & EQ For TV Ad Sales: Turner’s Redniss & Furious’ Swartz Discuss

19 Nov 2025

Data Is A Product: Turner, Tru Optik, NinthDecimal Execs Discuss

19 Nov 2025

Xandr Media Activates Turner Integration While Rolling Out Its SSP Welcome Mat

19 Nov 2025