UM’s David Cohen: Advertising is Moving to a “Barbell” Scenario

Playlists & Series

UM’s David Cohen: Advertising is Moving to a “Barbell” Scenario
UM’s David Cohen: Advertising is Moving to a “Barbell” Scenario
19 Nov 2025
Viewability Standards Coming to Digital Media this Year, UM’s Cohen
Viewability Standards Coming to Digital Media this Year, UM’s Cohen
19 Nov 2025
This Is The Golden Age Of Content: UM’s Personette
This Is The Golden Age Of Content: UM’s Personette
19 Nov 2025
Universal McCann Moves Deeper With Data into Programmatic Buying
Universal McCann Moves Deeper With Data into Programmatic Buying
19 Nov 2025
Programmatic Buying Enables “KPI Experimentation,” UM COO Colvin
Programmatic Buying Enables “KPI Experimentation,” UM COO Colvin
19 Nov 2025
DMEXCO 2014 Reaching New Levels: UM’s Weisbrich
DMEXCO 2014 Reaching New Levels: UM’s Weisbrich
19 Nov 2025
UM’s Hill On The Evolutionary Pressures Reshaping The Television Market
UM’s Hill On The Evolutionary Pressures Reshaping The Television Market
19 Nov 2025
Video Ads Boost TV Campaigns: UM’s Kinniburgh
Video Ads Boost TV Campaigns: UM’s Kinniburgh
8 Oct 2014
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