The Next Frontiers For true[X]: Voice Activation, Engagement Ads In Live Events

Playlists & Series

The Next Frontiers For true[X]: Voice Activation, Engagement Ads In Live Events
14 Jun 2018
New true[X] President Midha Looking To Leverage The ‘Connected Living Room’
29 May 2018
WHOSAY’s Influencers Engage With Parent Viacom’s Audiences
3 May 2018
Cadent Ramps Up Local Broadcast As Complement To Cable TV Inventory
26 Apr 2018
Progress Of OpenAP, NCC Media Helps Solve Fragmentation: MAGNA’s Anson
24 Apr 2018
NBCU In OpenAP Means More Scale, Standardization: Initiative’s Bosetti
22 Apr 2018
With More Than 700 Users, OpenAP TV Audience Consortium Eyes Growth Roadmap
8 Mar 2018
Fox Networks Group Focus: Audience Target Optimization, Reducing Risk With Guarantees
4 Mar 2018
OpenAP Audience Buying Consortium ‘A Tipping Point’: comScore’s Cathy Hetzel
OpenAP Audience Buying Consortium ‘A Tipping Point’: comScore’s Cathy Hetzel
29 Oct 2017
Turner’s Howard Shimmel On Audience Buying And The OpenAP Road Map
Turner’s Howard Shimmel On Audience Buying And The OpenAP Road Map
26 Oct 2017
Advanced TV Targeting Can Produce ‘Value Differential’ For Advertisers: GroupM’s Lyle Schwartz
Advanced TV Targeting Can Produce ‘Value Differential’ For Advertisers: GroupM’s Lyle Schwartz
24 Oct 2017
Viacom’s Zilberbrand: Data Has Boosted Our TV Ratings
Viacom’s Zilberbrand: Data Has Boosted Our TV Ratings
4 Oct 2017
MEC’s Tim Castree: Solving Cross-Screen Convergence Will Keep Agencies Relevant
MEC’s Tim Castree: Solving Cross-Screen Convergence Will Keep Agencies Relevant
17 Jul 2017
Broadcasters Must Go Holistic In TV’s Fuzzy Future: Ooyala’s Braley
Broadcasters Must Go Holistic In TV’s Fuzzy Future: Ooyala’s Braley
17 May 2017
Havas’ Kanefsky: TV Buyers Want Impact, Great Content And More Ratings Points
Havas’ Kanefsky: TV Buyers Want Impact, Great Content And More Ratings Points
17 May 2017
Brand Safety is Front and Center at NewFronts: OMD’s Winkler
Brand Safety is Front and Center at NewFronts: OMD’s Winkler
7 May 2017
Fox’s Levine Traces OpenAP Origins, Hints At Digital To Come
Fox’s Levine Traces OpenAP Origins, Hints At Digital To Come
1 May 2017
GroupM’s Schwartz Pursues Commercial Impression Count, Shares His Thoughts On OpenAP
GroupM’s Schwartz Pursues Commercial Impression Count, Shares His Thoughts On OpenAP
30 Apr 2017
Speciale: Turner Sees Ad Reduction Ratings Lift, Expects More OpenAP Members
Speciale: Turner Sees Ad Reduction Ratings Lift, Expects More OpenAP Members
25 Apr 2017
UM’s Hill On The Evolutionary Pressures Reshaping The Television Market
UM’s Hill On The Evolutionary Pressures Reshaping The Television Market
24 Apr 2017