GroupM Seeks ‘Coalitions’ To Boost Branded Video Scale

Playlists & Series

GroupM Seeks ‘Coalitions’ To Boost Branded Video Scale
GroupM Seeks ‘Coalitions’ To Boost Branded Video Scale
19 Jun 2014
BBC Worldwide, Google Endeavor To Merge TV, Online Ads
BBC Worldwide, Google Endeavor To Merge TV, Online Ads
18 Jun 2014
Heineken Taps TubeMogul for Programmatic Campaign
Heineken Taps TubeMogul for Programmatic Campaign
17 Jun 2014
Online GRP Standard In ‘A Year Or Two’: IAB’s Mane
Online GRP Standard In ‘A Year Or Two’: IAB’s Mane
16 Jun 2014
Price Pressure on Video Ads Fuels Viewability and Fraud Problems, TubeMogul’s Wilson
Price Pressure on Video Ads Fuels Viewability and Fraud Problems, TubeMogul’s Wilson
13 Jun 2014
Platforms Should Shoulder Ad Fraud Burden: TubeMogul CEO
Platforms Should Shoulder Ad Fraud Burden: TubeMogul CEO
13 Jun 2014
Simulmedia Making Its TV Upfronts Debut
Simulmedia Making Its TV Upfronts Debut
13 Jun 2014
Online Media Measurement: It’s Not Like Betamax Vs VHS
Online Media Measurement: It’s Not Like Betamax Vs VHS
12 Jun 2014
Buyers And Sellers Will Need Multiple Verifiers: ZenithOptimedia’s Singer
Buyers And Sellers Will Need Multiple Verifiers: ZenithOptimedia’s Singer
12 Jun 2014
IAB’s Mane On Fraud: Keep Calm And Carry On
IAB’s Mane On Fraud: Keep Calm And Carry On
12 Jun 2014
Google Rallies Fight Against Bots In Ad Fraud ‘Arms Race’
Google Rallies Fight Against Bots In Ad Fraud ‘Arms Race’
12 Jun 2014
Measuring Ads By Sales Is Some Way Off: DigitasLBi’s Shlachter
Measuring Ads By Sales Is Some Way Off: DigitasLBi’s Shlachter
12 Jun 2014
Mobile Video Strong Despite Fraud Fears: Innovid’s Chalozin
Mobile Video Strong Despite Fraud Fears: Innovid’s Chalozin
12 Jun 2014
Bot Or Not? Fraudsters Keep Advertisers On Their Toes, Integral’s Knoll Says
Bot Or Not? Fraudsters Keep Advertisers On Their Toes, Integral’s Knoll Says
11 Jun 2014
Google Unveils ‘Top-Tier Publishers’ For Programmatic Video Ads
Google Unveils ‘Top-Tier Publishers’ For Programmatic Video Ads
9 Jun 2014
Brands Embrace ‘Programmatic Direct’ Relationship w/ Publishers,TubeMogul’s CEO Wilson
Brands Embrace ‘Programmatic Direct’ Relationship w/ Publishers,TubeMogul’s CEO Wilson
8 Jun 2014
Innovid’s Chalozin Open Source Software Cleaning up Video Ad Fraud
Innovid’s Chalozin Open Source Software Cleaning up Video Ad Fraud
8 Jun 2014
YuMe’s Ad Reach Calculator Sparks Assembly’s Interest
YuMe’s Ad Reach Calculator Sparks Assembly’s Interest
4 Jun 2014
YuMe On Quest For Ad Receptivity Equation
YuMe On Quest For Ad Receptivity Equation
4 Jun 2014
YuMe’s ‘Reach Calculator,’ Powered by Nielsen, Shows Impact Of Shifting Ad Dollars
YuMe’s ‘Reach Calculator,’ Powered by Nielsen, Shows Impact Of Shifting Ad Dollars
2 Jun 2014