Measuring Ads By Sales Is Some Way Off: DigitasLBi’s Shlachter

Playlists & Series

Measuring Ads By Sales Is Some Way Off: DigitasLBi’s Shlachter
Measuring Ads By Sales Is Some Way Off: DigitasLBi’s Shlachter
12 Jun 2014
Mobile Video Strong Despite Fraud Fears: Innovid’s Chalozin
Mobile Video Strong Despite Fraud Fears: Innovid’s Chalozin
12 Jun 2014
VivaKi’s Stump: ‘Fraud’ Fears Are Real But May Be Over-Stated
VivaKi’s Stump: ‘Fraud’ Fears Are Real But May Be Over-Stated
12 Jun 2014
Bot Or Not? Fraudsters Keep Advertisers On Their Toes, Integral’s Knoll Says
Bot Or Not? Fraudsters Keep Advertisers On Their Toes, Integral’s Knoll Says
11 Jun 2014
Video Ad Fraud Is Not As Bad As You Think: comScore’s Chasin
10 Jun 2014
Innovid’s Chalozin Open Source Software Cleaning up Video Ad Fraud
Innovid’s Chalozin Open Source Software Cleaning up Video Ad Fraud
8 Jun 2014
Three Essentials For Video Viewability, BrightRoll’s Tod Sacredoti explain
Three Essentials For Video Viewability, BrightRoll’s Tod Sacredoti explain
14 May 2014
The Great Unwatched: Viewability Shifts Kellogg’s Video Ad Strategy
The Great Unwatched: Viewability Shifts Kellogg’s Video Ad Strategy
4 May 2014
Viewability Measurement Must Be Independent: BrightRoll SVP
Viewability Measurement Must Be Independent: BrightRoll SVP
1 May 2014
Viewability Is Finally Here And Now: BrightRoll’s Avila
Viewability Is Finally Here And Now: BrightRoll’s Avila
28 Apr 2014
comScore’s ‘Five-Screen’ Measurement Launching Late 2014
comScore’s ‘Five-Screen’ Measurement Launching Late 2014
28 Apr 2014
Kellogg’s Fetters on Big Progress in Video Ad Viewability
28 Apr 2014
Newspaper Video Freelancers Defraud Ad Buyers: Collective’s Lusk
Newspaper Video Freelancers Defraud Ad Buyers: Collective’s Lusk
20 Feb 2014
MediaVest’s Trivedi: Viewability Concerns Hurting Ad World
MediaVest’s Trivedi: Viewability Concerns Hurting Ad World
19 Feb 2014
Innovid Inks Deal with Video Data Shop Veenome for Video Frame Categorization and Brand Safety
Innovid Inks Deal with Video Data Shop Veenome for Video Frame Categorization and Brand Safety
7 Feb 2014
Xaxis’ Hanlon: Verification Is Key Driver Of Video CPMs
Xaxis’ Hanlon: Verification Is Key Driver Of Video CPMs
2 Jan 2014
TubeMogul’s Viewability Consortium Goes Global
TubeMogul’s Viewability Consortium Goes Global
18 Nov 2013
VivaKi’s Bertozzi: Clean Up The Big Ad Views Fraud
14 Nov 2013
VivaKi Taps Vindico To Validate Video Ad Views
VivaKi Taps Vindico To Validate Video Ad Views
6 Nov 2013
France’s Alenty: A Future With Multiple Video View Metrics
France’s Alenty: A Future With Multiple Video View Metrics
1 Oct 2013