Martin Sorrell: Investment in AppNexus Allows WPP to Compete with Google and Facebook

Playlists & Series

Martin Sorrell: Investment in AppNexus Allows WPP to Compete with Google and Facebook
Martin Sorrell: Investment in AppNexus Allows WPP to Compete with Google and Facebook
29 Sep 2014
WPP’s David Moore: We Will Transition Xaxis into a “Media Company”
13 Sep 2014
JWT’s Branded Content Approach Starts with Participation
JWT’s Branded Content Approach Starts with Participation
29 Jul 2014
If “Content Is King,” then “Distribution is Queen” as Paid Media is Essential, Mindshare Entertainment Prez David Lang
If “Content Is King,” then “Distribution is Queen” as Paid Media is Essential, Mindshare Entertainment Prez David Lang
27 Jul 2014
Video Can Be More Than A Brand Medium: POSSIBLE’s Brown
Video Can Be More Than A Brand Medium: POSSIBLE’s Brown
30 May 2014
AOL’s Original Video Slate Sold to GroupM for Canada, Digitas Re-up’s
AOL’s Original Video Slate Sold to GroupM for Canada, Digitas Re-up’s
30 Apr 2014
Branded Video Will Spur Programmatic Ads: Xaxis’ Dolan
3 Apr 2014
Rob Norman on Programmatic Online Video: More Inventory Needed
Rob Norman on Programmatic Online Video: More Inventory Needed
27 Jan 2014
Mindshare NA CEO: Adaptive Marketing Key Focus for Agency
Mindshare NA CEO: Adaptive Marketing Key Focus for Agency
13 Jan 2014
GroupM’s Gotlieb On Smart Cars’ ‘Space Race’ For Apple, Google
13 Jan 2014
Real Media’s Pangis: Even Super-Creative Ads Will Go Programmatic
Real Media’s Pangis: Even Super-Creative Ads Will Go Programmatic
19 Dec 2013
WPP Has “Largest Programmatic Media Platform” with Xaxis and 24/7 Real Media Merger
WPP Has “Largest Programmatic Media Platform” with Xaxis and 24/7 Real Media Merger
17 Dec 2013
Xaxis’ Schlickum: Marketers Must Use Data To Tell Stories
Xaxis’ Schlickum: Marketers Must Use Data To Tell Stories
8 Dec 2013
Xaxis’ Grether: Programmatic Video Stragegy Differs Between U.S. and Europe
Xaxis’ Grether: Programmatic Video Stragegy Differs Between U.S. and Europe
24 Sep 2013
Sorrell Sets WPP Target Of 45 Percent Digital Revenue
Sorrell Sets WPP Target Of 45 Percent Digital Revenue
13 Aug 2013
Xaxis CEO Lesser: Majority Of Ad Buying Will Be Programmatic
Xaxis CEO Lesser: Majority Of Ad Buying Will Be Programmatic
24 Jun 2013
Programmatic Buying is the “Biggest Push” at WPP, Christina Beaumier
2 Apr 2013
DATELINE LONDON: We Will Cover FT Media Summit This Week
DATELINE LONDON: We Will Cover FT Media Summit This Week
21 Feb 2013