Xaxis’ Brian Gleason: Creative Is A ‘Big Hole’ For Digital Video Ads

Playlists & Series

Xaxis’ Brian Gleason: Creative Is A ‘Big Hole’ For Digital Video Ads
Xaxis’ Brian Gleason: Creative Is A ‘Big Hole’ For Digital Video Ads
7 Feb 2014
TV-Synced Ads Boost Brand Engagement, Civolution Says
TV-Synced Ads Boost Brand Engagement, Civolution Says
2 Jan 2014
Xaxis’ Hanlon: Verification Is Key Driver Of Video CPMs
Xaxis’ Hanlon: Verification Is Key Driver Of Video CPMs
2 Jan 2014
Real Media’s Pangis: Even Super-Creative Ads Will Go Programmatic
Real Media’s Pangis: Even Super-Creative Ads Will Go Programmatic
19 Dec 2013
Videology: Media Mix Modeling Growing in Use
Videology: Media Mix Modeling Growing in Use
18 Dec 2013
GroupM Exec: Programmatic Buying Not Impacting TV Upfront Yet
GroupM Exec: Programmatic Buying Not Impacting TV Upfront Yet
18 Dec 2013
WPP Has “Largest Programmatic Media Platform” with Xaxis and 24/7 Real Media Merger
WPP Has “Largest Programmatic Media Platform” with Xaxis and 24/7 Real Media Merger
17 Dec 2013
Xaxis’ Hanlon: TV Is The Future Of Online Video Ads
Xaxis’ Hanlon: TV Is The Future Of Online Video Ads
12 Dec 2013
Civolution’s TV Data Powers 60% Uplift In Social Ad Performance
Civolution’s TV Data Powers 60% Uplift In Social Ad Performance
12 Dec 2013
Kantar’s TV Data Helps Xaxis Target Online Ads
Kantar’s TV Data Helps Xaxis Target Online Ads
12 Dec 2013
‘Huge Focus On Video’ In 2014 For Newly-Merged Xaxis, 24/7
‘Huge Focus On Video’ In 2014 For Newly-Merged Xaxis, 24/7
9 Dec 2013
Xaxis’ Schlickum: Marketers Must Use Data To Tell Stories
Xaxis’ Schlickum: Marketers Must Use Data To Tell Stories
8 Dec 2013
Nielsen’s Bradford: TV & Online Measurement Are Coming Together
Nielsen’s Bradford: TV & Online Measurement Are Coming Together
3 Dec 2013
Video Ad Formats ‘Still Not Suited To Multi-Platform’
Video Ad Formats ‘Still Not Suited To Multi-Platform’
1 Dec 2013
Xaxis’ Bidon: Programmatic Has Nothing To Do With Pricing
Xaxis’ Bidon: Programmatic Has Nothing To Do With Pricing
27 Nov 2013
Video Ad Networks Must Become Unique To Survive
26 Nov 2013
WPP’s GroupM Unit Says Half of Agency’s Video Ads in EMEA are “Targeted”
WPP’s GroupM Unit Says Half of Agency’s Video Ads in EMEA are “Targeted”
20 Nov 2013
Xaxis’ UK Chief: Advertisers Spend Channel-by-Channel, Not Multiscreen
Xaxis’ UK Chief: Advertisers Spend Channel-by-Channel, Not Multiscreen
20 Nov 2013
Guardian’s Gentry: MediaMath Turns Rivals’ Readers In To Our Eyeballs
Guardian’s Gentry: MediaMath Turns Rivals’ Readers In To Our Eyeballs
18 Nov 2013
Xaxis’ Gleason: TV, Not Digital, Is Key To Programmatic Video
26 Sep 2013