Advertising

TED’s Chris Anderson Names Best Video “Ads Worth Spreading”
6 Mar 2011
Digital Media Milestone: News Consumption via Mobile Reaches Nearly Half for Financial Times
6 Mar 2011
Washington Post Video Chief: Brand Sponsorship is Essential for Success
2 Mar 2011
Journal Register’s Localized Video News Strategy is Driving Profitability, CEO John Paton
25 Feb 2011
Brightcove Clients are “Sold Out on Pre-Roll” Video Advertising
24 Feb 2011
Journal Register CEO: We Will Beat AOL’s Patch and Huffington Post
23 Feb 2011
Online Video Ad Network SpotXchange Launches Optimization Tool
22 Feb 2011
Facebook Grabs Microsoft’s Carolyn Everson to Head up Global Sales — Sees Huge Upside in Online Video Advertising
16 Feb 2011
Big Growth in Online Video Viewing by Women is Encouraging, Zenith’s Michael Turcotte
15 Feb 2011
Online Video Viewers Skip Less Ads than TV Watchers
11 Feb 2011
Online Video Viewing Becoming a “Routine” for Many, Industry Consultant Mike Vorhaus
10 Feb 2011
Ads on Connected TV’s to Reach Scale in 2012, YuMe’s Scot McLernon
9 Feb 2011
Online video yields 20% bump in brand recall, YuMe study shows
Online video yields 20% bump in brand recall, YuMe study shows
8 Feb 2011
Scot McLernon
Scot McLernon
8 Feb 2011
Online Video Data Needs to Speak in Way That Offline Clients can Understand, Says Agencies
7 Feb 2011
Brand Exposure May Increase Up to 6X with Online Video, YuMe and Nielsen Find
Brand Exposure May Increase Up to 6X with Online Video, YuMe and Nielsen Find
7 Feb 2011
Tremor Media Readying Purchase of Mobile Video Ad Network Transpera
4 Feb 2011
New Media Minute
New Media Minute
31 Jan 2011
TV Programmers Flocking to Location Based Services
18 Jan 2011
Amazing But True: SundaySky Will Create 1.4 Million “Videos” in January
13 Jan 2011